曜越科技的電競策略為什麼會失敗
No Thumbnail Available
Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
曜越電競品牌失敗的要素為何？又應該如何控制品牌營運風險?透過樂高集團與阿迪達斯個案，探討企業如何面對風險與機會，從而建構企業專屬的營運風險管理框架，全面提升企業未來競爭力，以面對全球市場高度不確定性。
What are the elements that made the Thermaltake e-sports brand fail? How should brand operational risk be controlled? Through the LEGO Group and Adidas cases, explore how companies face risks and opportunities, thereby constructing an enterprise-specific operational risk management framework that will enhance their future competitiveness in order to face the highly uncertainty in the global market.
What are the elements that made the Thermaltake e-sports brand fail? How should brand operational risk be controlled? Through the LEGO Group and Adidas cases, explore how companies face risks and opportunities, thereby constructing an enterprise-specific operational risk management framework that will enhance their future competitiveness in order to face the highly uncertainty in the global market.
Description
Keywords
電競, 營運風險, 風險與機會, e-sports, operational risk, risks and opportunities