曜越科技的電競策略為什麼會失敗
| dc.contributor | 何宗武 | zh_TW |
| dc.contributor | Ho, Tsung-Wu | en_US |
| dc.contributor.author | 林瑞宏 | zh_TW |
| dc.contributor.author | Lin, Jung-Hung | en_US |
| dc.date.accessioned | 2022-06-08T02:55:32Z | |
| dc.date.available | 2026-06-05 | |
| dc.date.available | 2022-06-08T02:55:32Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | 曜越電競品牌失敗的要素為何？又應該如何控制品牌營運風險?透過樂高集團與阿迪達斯個案，探討企業如何面對風險與機會，從而建構企業專屬的營運風險管理框架，全面提升企業未來競爭力，以面對全球市場高度不確定性。 | zh_TW |
| dc.description.abstract | What are the elements that made the Thermaltake e-sports brand fail? How should brand operational risk be controlled? Through the LEGO Group and Adidas cases, explore how companies face risks and opportunities, thereby constructing an enterprise-specific operational risk management framework that will enhance their future competitiveness in order to face the highly uncertainty in the global market. | en_US |
| dc.description.sponsorship | 高階經理人企業管理碩士在職專班(EMBA) | zh_TW |
| dc.identifier | 108590177-39304 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/582ff79519b5d222a181516ad1333f3c/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/117985 | |
| dc.language | 中文 | |
| dc.subject | 電競 | zh_TW |
| dc.subject | 營運風險 | zh_TW |
| dc.subject | 風險與機會 | zh_TW |
| dc.subject | e-sports | en_US |
| dc.subject | operational risk | en_US |
| dc.subject | risks and opportunities | en_US |
| dc.title | 曜越科技的電競策略為什麼會失敗 | zh_TW |
| dc.title | Why Thermaltake eSports fail | en_US |
| dc.type | 學術論文 |