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管理學院
管理研究所
學位論文
學位論文
Permanent URI for this collection
http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/73887
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search.filters.author.Chen, Pin-Ru
1
search.filters.author.陳品儒
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search.filters.subject.discount rate
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search.filters.subject.integrate loss preference
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search.filters.subject.Mental accounting
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search.filters.subject.product familiarity
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2020
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心理帳戶對產品選擇的影響:以跨期消費和產品熟悉度的為調節變數
(
2020
)
陳品儒
;
Chen, Pin-Ru
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