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管理學院
管理研究所
學位論文
學位論文
Permanent URI for this collection
http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/73887
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search.filters.author.Chang Vasquez, Jorge Alejandro
1
search.filters.author.張佑勤
Subject
search.filters.subject.Credibility
1
search.filters.subject.Electronic commerce advertisement
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search.filters.subject.Entertainment
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search.filters.subject.Informativeness
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search.filters.subject.intention to purchase
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2023
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社群媒體之消費者廣告態度的前因與後果
(
2023
)
張佑勤
;
Chang Vasquez, Jorge Alejandro
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