在行銷資源稀缺情況下，聯名信用卡如何突破及創新以C賣場為例
| dc.contributor | 蕭中強 | zh_TW |
| dc.contributor | Hsiao, Chung-Chiang | en_US |
| dc.contributor.author | 敬梅芳 | zh_TW |
| dc.contributor.author | Ching, Mei-Fang | en_US |
| dc.date.accessioned | 2024-12-17T03:20:42Z | |
| dc.date.available | 2029-05-26 | |
| dc.date.issued | 2024 | |
| dc.description.sponsorship | 高階經理人企業管理碩士在職專班(EMBA) | zh_TW |
| dc.identifier | 111590149-45035 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/4399b3ebfa6a70ba58b7c1dcfaac8503/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/122831 | |
| dc.language | 中文 | |
| dc.title | 在行銷資源稀缺情況下，聯名信用卡如何突破及創新以C賣場為例 | zh_TW |
| dc.title | Innovating Co-Branded Credit Cards in the Face of Limited Marketing Resources: A Case Study of C Mall | en_US |
| dc.type | 學術論文 |