在行銷資源稀缺情況下，聯名信用卡如何突破及創新以C賣場為例

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2024

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https://etds.lib.ntnu.edu.tw/thesis/detail/4399b3ebfa6a70ba58b7c1dcfaac8503/
 http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/122831

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