米其林會改變餐飲消費意願嗎？探討臺灣米其林星級餐廳奢華感知價值及創新性對消費者願付溢價之研究
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2024
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米其林星級, 餐廳創新性, 顧客滿意度, 顧客參與度, 願付價格, Michelin Star, Customers’ Perceived Restaurant Innovativeness, Customer satisfaction, Customer engagement, Willingness-to-pay