i郵箱使用意願研究

Abstract

傳統的勞力密集產業，人力成本佔總成本的比相當高，各個企業莫不思考如何降低勞動力成本，或企業轉型，尤其在一例一休制度實施後，人工成本又增加不少。i郵箱是中華郵政新推出的創新服務，不只是一項便民措施，實施成功的話，更能降低郵件的收寄、處理、運送及投遞成本，降低對人工的依賴。本研究以有使用過i郵箱服務的民眾為蒐集對象，探討i郵箱使用意願研究，問卷依據現行i郵箱的設置地點來進行抽樣，問卷寄送了593份，回收問卷578份，扣除沒有使用過i郵箱服務的無效問卷141份，有效問卷合計437份。本研究以樣本組成分析、信度及效度分析、迴歸分析等方法來分析研究架構，並做研究假設檢定。研究的結論如下：一、認知易用性對認知有用性有顯著正向影響。二、自主性對認知有用性有顯著正向影響。三、注重隱私對認知有用性有顯著正向影響。四、渴望與人互動對認知有用性有顯著負向影響。五、認知有用性對i郵箱的使用態度有顯著正向影響。六、認知有用性對i郵箱的使用意願有顯著正向影響。七、使用態度對使用意願有顯著正向影響。本研究並根據研究的結果提出結論及建議。

Labor costs accounted for a relatively high total cost ratio in traditional labor-intensive industries. Companies must think about how to reduce labor costs or how to complete business transformation successfully, especially after implementation the policy of “one fixed day off and one flexible rest day” which makes the cost of labor has increased a lot. iBox is the new creative service of Chunghwa Post. If the implementation of i smart locker successfully, it will be not only a convenience measures, but also will reduce the cost of mail receive, processing, transporting, delivery and lower dependence on labor.In this study, people who have used iBox service as the target, explores the using intention of iBox service. The questionnaire is sampled according to the location of the current iBox. The questionnaire sent 593 copies, 578 copies were collected. Deducted 141 invalid questionnaires which they have not used iBox service, total of 437 valid questionnaires were collected.In this study, we analyzed the structure of the study by means of sample composition analysis, reliability and validity analysis, and regression analysis. The conclusions of the study are as follows: 1.Easy of Use has a significant positive effect on Perceived Usefulness. 2.Autonomy has a significant positive impact on Perceived Usefulness. 3.Privacy has a significant positive impact on Perceived Usefulness. 4.Desire for Interaction has a significant negative impact on Perceived Usefulness. 5.Perceived Usefulness has a significant positive impact on the using attitude of iBox. 6.Perceived Usefulness has a significant positive impact on the using Intention of iBox. 7.The using attitude of iBox has a significant positive impact on the using Intention of iBox. This study will present conclusions and recommendations based on the results of the study.