ETF商品主觀認知與購買行為和退休理財規劃之關聯性分析－以EMBA學生為例

Abstract

隨著投資者對多元化投資的需求不斷增加，ETF作為一種便捷、低成本、高透明度的金融工具，其在投資組合中的應用以及作為退休規劃工具的角色正在逐步擴大，進而讓ETF成為受薪階層重要的理財工具之一，並在退休規劃中越來越受到關注。然而，投資大眾對ETF商品的認知為何，以及ETF商品是否真被視作退休理財的工具，仍是一個疑問。本研究嘗試以EMBA學生為對象，探討EMBA學生對ETF商品主觀認知與購買行為和退休理財規劃之關聯性。本研究以曾買過ETF商品之EMBA學生為問卷調查對象，共回收222份有效問卷，研究結果顯示有使用ETF做為理財工具的EMBA學生對於ETF商品低風險知覺傾向有較高的同意程度，而沒有使用ETF做為理財工具的EMBA學生對於退休規劃積極程度有較高的同意程度。ETF商品主觀認知與理財規劃投資行為的關連性之間有顯著相關，當ETF商品低風險知覺程度越高時，退休規劃積極程度與理性理財積極程度越高；當ETF商品買賣非從眾程度越高時，卻只有退休規劃積極程度越高，反而理性理財積極程度越低。

As investors' demand for diversified investments continues to increase, ETFs (Exchange-Traded Funds), as a convenient, low-cost, and highly transparent financial instrument, are gradually expanding their application in investment portfolios and their role as a retirement planning tool. This has made ETFs an important financial tool for the salaried class and increasingly relevant in retirement planning. However, there remains a question regarding the general public's perception of ETFs and whether they are genuinely considered a retirement financial tool. This study aims to explore the subjective cognition and purchasing behavior of EMBA students towards ETFs and their association with retirement financial planning. The research targets EMBA students who have previously purchased ETF products, collecting a total of 222 valid questionnaires. The findings reveal that EMBA students who use ETFs as a financial tool tend to have a higher agreement on the perceived low risk of ETFs, while those who do not use ETFs as a financial tool tend to have a higher agreement on the proactive degree of retirement planning. There is a significant correlation between the subjective cognition of ETFs and financial planning investment behavior. The higher the perceived low risk of ETFs, the higher the proactiveness in retirement planning and rational financial management. Conversely, the higher the non-herd behavior in buying and selling ETFs, the higher the proactiveness in retirement planning, but the lower the rational financial management proactiveness.