台灣石化產業分析與競爭優勢研究-以台塑集團為例

Abstract

本研究主要經文獻探討台灣石化產業競爭優勢，了解過去、現在及未來的石化產業發展趨勢，透過產業分析理論了解石化產業競爭優勢。並藉競爭優勢來提高產業的附加價值。產業分析理論主要以鑽石理論、五力分析、核心能力、競爭優勢、SWOT、關鍵成功因素，個案研究對象為台塑集團，一整體性之產業架構及理論，探討台塑集團主要關鍵成功因素在低成本. 企業文化、規模經濟、資本密集及垂直整合為其競爭優勢提供業者經營策略參考。以提昇企業的核心競爭力，以達到永續經營之目的。This study is made based on the petrochemical industry in Taiwan to find out competitive advantage. Through collecting data from past development and realize the present developing situation and from both historical and marketing aspect .this study attempts to figure out the theoretical framework based on Diamond theory, Five forces theory and swot and success key factors and core competence for the petrochemical industry. The pursue to continue forever the competitive advantage, by other competitors to substitute. This research thoroughly discusses the petrochemical industry and Formosa Plastic group ,Formosa group key success factor is low cost .corporate culture and scale economy capital intensive and vertical integration is competitive advantage provides the management strategy ,further promotes the core competitive ability.