Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/110563
Title: 免費網路創作平台商業模式之研究: 以網路漫畫業與YouTube頻道為例
A Research on Business Models of the Free Web Content Platforms: Cases study of the Webcomic Industry and the YouTube channels
Authors: 董澤平
Tse-ping Dong
蕭函
Katarzyna Żak
Keywords: 創意產業
網路
數位原生
電子商務
網路漫畫
病毒式內容
社交媒體
粉絲社群
商業模式
社群行銷
creative industries
internet
born-digital
webcomic
fan communities
e-commerce
YouTube
viral content
social media
business model
social marketing
Issue Date: 2019
Abstract: 本研究的目的是找出通過發布免費核心內容創造收入的過程,這將允許創作者繼續發布免費的創意內容。這個過程主要取決於忠誠粉絲社群的出現和維護。在這樣的社群的出現產生一種特定的粉絲文化;不僅是關注賞識這些創作,還提供回饋和靈感。在這種交叉互動中可以讓來自這些核心內容所衍生的相關活動獲得令人滿意的收入流,從而使創作者至少在財務上得到有限的支持。 本研究涉及兩種數位原生的內容類型的用戶生成:圖像(網路漫畫)和影片(YouTube)。其目的為提供一系列特徵以及趨勢的例子,這可以成為對類似產業進行更詳盡分析的起點。儘管兩種類型的創意方法不同,但仍可提供視覺方面和可共享特。
The purpose of this study is to find out the process of creating revenue from publishing free core content, that would allow the creator to continue publishing their main content for free. This process very much depends on the emergence and maintenance of the loyal fan community. Within such a community emerges a specific fan culture, not only focused on admiration in itself but also on giving feedback and inspiration. This circle of interaction can allow a satisfying stream of revenue from monetising activities surrounding the main content, thus enabling creators to be at least partially supported financially. This study concerns two types of user-generated born-digital creative content: images (webcomic) and videos (YouTube). Its aim is to provide a set of examples of certain traits and trends, that might become a starting point towards the more detail-oriented analysis of similar ventures, which despite the differences in approach, share the visual aspect and shareability features.
URI: http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G060584023I%22.&
http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/110563
Other Identifiers: G060584023I
Appears in Collections:學位論文

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