免費網路創作平台商業模式之研究: 以網路漫畫業與YouTube頻道為例

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dc.contributor董澤平zh_TW
dc.contributorTse-ping Dongen_US
dc.contributor.author蕭函zh_TW
dc.contributor.authorKatarzyna Żaken_US
dc.date.accessioned2020-12-14T08:51:07Z
dc.date.available2019-08-27
dc.date.available2020-12-14T08:51:07Z
dc.date.issued2019
dc.description.abstract本研究的目的是找出通過發布免費核心內容創造收入的過程，這將允許創作者繼續發布免費的創意內容。這個過程主要取決於忠誠粉絲社群的出現和維護。在這樣的社群的出現產生一種特定的粉絲文化；不僅是關注賞識這些創作，還提供回饋和靈感。在這種交叉互動中可以讓來自這些核心內容所衍生的相關活動獲得令人滿意的收入流，從而使創作者至少在財務上得到有限的支持。 本研究涉及兩種數位原生的內容類型的用戶生成：圖像（網路漫畫）和影片（YouTube）。其目的為提供一系列特徵以及趨勢的例子，這可以成為對類似產業進行更詳盡分析的起點。儘管兩種類型的創意方法不同，但仍可提供視覺方面和可共享特。zh_TW
dc.description.abstractThe purpose of this study is to find out the process of creating revenue from publishing free core content, that would allow the creator to continue publishing their main content for free. This process very much depends on the emergence and maintenance of the loyal fan community. Within such a community emerges a specific fan culture, not only focused on admiration in itself but also on giving feedback and inspiration. This circle of interaction can allow a satisfying stream of revenue from monetising activities surrounding the main content, thus enabling creators to be at least partially supported financially. This study concerns two types of user-generated born-digital creative content: images (webcomic) and videos (YouTube). Its aim is to provide a set of examples of certain traits and trends, that might become a starting point towards the more detail-oriented analysis of similar ventures, which despite the differences in approach, share the visual aspect and shareability features.en_US
dc.description.sponsorship全球經營與策略研究所zh_TW
dc.identifierG060584023I
dc.identifier.urihttp://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G060584023I%22.&
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/110563
dc.language英文
dc.subject創意產業zh_TW
dc.subject網路zh_TW
dc.subject數位原生zh_TW
dc.subject電子商務zh_TW
dc.subject網路漫畫zh_TW
dc.subject病毒式內容zh_TW
dc.subject社交媒體zh_TW
dc.subject粉絲社群zh_TW
dc.subject商業模式zh_TW
dc.subject社群行銷zh_TW
dc.subjectcreative industriesen_US
dc.subjectinterneten_US
dc.subjectborn-digitalen_US
dc.subjectwebcomicen_US
dc.subjectfan communitiesen_US
dc.subjecte-commerceen_US
dc.subjectYouTubeen_US
dc.subjectviral contenten_US
dc.subjectsocial mediaen_US
dc.subjectbusiness modelen_US
dc.subjectsocial marketingen_US
dc.title免費網路創作平台商業模式之研究: 以網路漫畫業與YouTube頻道為例zh_TW
dc.titleA Research on Business Models of the Free Web Content Platforms: Cases study of the Webcomic Industry and the YouTube channelsen_US

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