日本Long-Stay Travel？臺灣家庭的可行性分析研究
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2023
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全球觀光休閒旅遊市場越來越受許多人重視，利用短暫假期到海外旅遊已成為現代人生活中的一部分，以往的Long-Stay Travel研究都是退休族群或是銀髮族，對於家庭Long-Stay Travel似乎沒有太多的研究， 為了解臺灣家庭到日本Long-Stay Travel的可行性，以舉辦論壇的方式邀請對這個主題有興趣的人參加，並於現場發放紙本與線上問卷，期望問卷應答者提供對於到日本Long-Stay Travel的想法。本研究採量化研究，共發放173份問卷，最終回收130份有效問卷。問卷資料採描述性統計、獨立樣本T檢定、ANOVA、卡方檢定等方法進行分析，分析問卷後發現，女性願意去Long-Stay Travel的比例高於男性，年齡以分布在41~45歲為最多，教育程度在大學(專)以上，婚姻狀態為已婚最多，職業以一般公司職員為主，家中以沒有小孩比例較高，居住地以北北基為最多，家庭平均月收入在40,001~60,000為最多，對於日本都相當的熟悉，去過日本都次數也都超過10次以上，語言程度不錯多數都有考過日文檢定，因此在旅遊需求上大多都是想要以體驗當地文化、特色的商品為主。根據問卷調查結果，本研究認為臺灣家庭到日本Long-Stay Travel的可行性是高的。目前已經與日本九州津屋崎有了1~2個星期的Long-Stay Travel行程，也希望提供給旅遊業者在規劃行程時做一些參考，或是可以相互有合作的機會。也期待本研究與日本九州津屋崎的第一個臺灣家庭在日本Long-Stay Travel Case能圓滿成功。
The Global Leisure Travel Market is getting more and more attention from many people, people taking short vacations to travel overseas has become a part of modern life. Previous studies on Long-Stay Travel have focused on the retired or silver-haired, but not much research has been done on family Long-Stay Travel.Therefore, this study aimed to understand the feasibility of Long-Stay Travel for Taiwanese families to Japan. The study used questionnaire survey with topic-related forums collect data.In this study, quantitative research was adopted, and a total of 173 questionnaires were distributed, and 130 valid questionnaires were finally recovered. The questionnaire data were analyzed by Descriptive statistics, Independent t-test, One-way ANOVA and Chi-Squared Test of Independence. The results of the study found that the proportion of women who are willing to go to Long-Stay Travel is higher than that of men, Education level above University (College), marital status of married is the most common, and occupation mainly general company employees, most families have no children, and most live in Taipei-Keelung metropolitan area (Taipei Capital city, Keelung and New Taipei City), average monthly family income ranges from 40,001 to 60,000. They are quite familiar with Japan, and have been to Japan more than 10 times, have a good language level and most passed the Japanese-Language Proficiency Test. Most of them are want to experience local culture and characteristic products.This results believes that the feasibility of Taiwanese families traveling to Japan for Long-Stay Travel is high. Currently, we have a 1~2 week Long-Stay Travel program with Tsuyazaki in Kyushu, Japan.From this study we hope to provide some references for travelagency to plan their trips, or to have opportunities for mutual cooperation. We also look forward to the success of this study and the first Long-Stay Travel Case in Japan for Taiwanese families in Tsuyazaki, Kyushu, Japan.
The Global Leisure Travel Market is getting more and more attention from many people, people taking short vacations to travel overseas has become a part of modern life. Previous studies on Long-Stay Travel have focused on the retired or silver-haired, but not much research has been done on family Long-Stay Travel.Therefore, this study aimed to understand the feasibility of Long-Stay Travel for Taiwanese families to Japan. The study used questionnaire survey with topic-related forums collect data.In this study, quantitative research was adopted, and a total of 173 questionnaires were distributed, and 130 valid questionnaires were finally recovered. The questionnaire data were analyzed by Descriptive statistics, Independent t-test, One-way ANOVA and Chi-Squared Test of Independence. The results of the study found that the proportion of women who are willing to go to Long-Stay Travel is higher than that of men, Education level above University (College), marital status of married is the most common, and occupation mainly general company employees, most families have no children, and most live in Taipei-Keelung metropolitan area (Taipei Capital city, Keelung and New Taipei City), average monthly family income ranges from 40,001 to 60,000. They are quite familiar with Japan, and have been to Japan more than 10 times, have a good language level and most passed the Japanese-Language Proficiency Test. Most of them are want to experience local culture and characteristic products.This results believes that the feasibility of Taiwanese families traveling to Japan for Long-Stay Travel is high. Currently, we have a 1~2 week Long-Stay Travel program with Tsuyazaki in Kyushu, Japan.From this study we hope to provide some references for travelagency to plan their trips, or to have opportunities for mutual cooperation. We also look forward to the success of this study and the first Long-Stay Travel Case in Japan for Taiwanese families in Tsuyazaki, Kyushu, Japan.
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旅遊型態, Long-Stay Travel, 臺灣家庭, 日本, Types of travel, Long-Stay Travel, Taiwan Family, Japan