臺灣UBA籃球隊之訓練與經營管理探討-以國立臺灣師範大學男子甲一級為例

Abstract

本研究的目的在於瞭解臺灣UBA大專籃球聯賽公開一級之球隊的訓練與經營管理。以國立臺灣師範大學男子籃球隊為例，將研究結果透過整理與分析做成結論和建議，以提供國內各層級籃球代表隊作為參考。透過訪談以及研究者本身經歷敘說等方法，整理與分析之後，發現結果主要分為以下四點：1.球隊訓練模式與風格，教練團的組成與人員短缺，是目前國內比較普遍的問題，無法將訓練內容分工仔細。師大籃球隊建立自己的球風，打造一支防守球隊，以快速球風為主。2.球隊經營管理 - 每個球隊的經營上都必須要有共同的理念。師大籃球隊以創造大師級的人才以及師大大家庭為主，並強調NO TEAM NO US沒有團隊就沒有我的理念為經營管理之期許。3.學校體育室需成立相關的行銷單位，協助球隊運作。師大籃球隊透過社群網路、球場周邊宣傳來行銷球隊品牌，並主動尋找企業合作，建立產學合作機制，創造雙贏的結果。4.球隊特殊文化，建立球隊認同感、球隊負責人(專任教師)、學校氛圍。師大籃球隊想建立家的感覺，營造學校師生認同感，讓每位球員都為這個家去付出。 本研究建議，政府相關單位可再針對各層級球隊進行運動發展項目基金，並增加教練訓練、球隊管理、球隊行銷等相關講習，促進球隊發展，以提升國內籃球競爭力。The purpose of this study is to understand team training and management in Taiwan UBA Division I, and case in NTNU Men’s basketball team. The study through the interview and narrative method to analysis and organize. The results are divided into the following four points：1.Team training mode and style. One of the more widespread problem is the composition of the coaching staff and the shortage of personnel. This disallows us to split the training content evenly. NTNU basketball team established their own style, and a defensive team to fast style based. 2.Team management. Each team must have a common operating philosophy in order to function properly. As such, NTNU basketball team inculcates the school’s core values into their philosophy in the team, which eventually forms the acronym of National Taiwan Normal University- No Team No Us. 3. The Physical Education Office in NTNU should establish a marketing unit to help out in the operation of the team. They should help NTNU basketball team through the social network, build up the team’s brand, and actively seek business cooperation and allow the establishment of industry-academia cooperation mechanism to create a win-win result between the school team and industries. 4. Building Team Identity and Culture. NTNU basketball team aims to establish the feeling of home within the team, so that each player will be more than willing to play for the family, and to create a sense of identity in school. The study suggest that the relevant government units could provide more funding in future sports development project for the team at all levels, and increased coach training, team management, team marketing and other related discussion forum. They should also promote team development to enhance the competitiveness of home-based basketball.