臺北市公辦民營溫泉浴場經濟效益研究─以北投親水公園露天溫泉池為例
| dc.contributor | 朱文增 | zh_TW |
| dc.contributor.author | 臧國帆 | zh_TW |
| dc.date.accessioned | 2019-09-05T12:09:10Z | |
| dc.date.available | 2009-9-8 | |
| dc.date.available | 2019-09-05T12:09:10Z | |
| dc.date.issued | 2009 | |
| dc.description.abstract | 臺北市政府所屬溫泉公共浴場，提供公眾免費及低廉的泡湯遊憩場所。近年來由於隨著國民生活品質的提昇，以及民間所經營投資溫泉浴場之設施與服務品質日趨精緻下，其空間動線的規劃及現有硬體設施與管理，仍有許多可再改善提昇之處，因此臺北市政府將所屬的北投親水公園露天溫泉池於1999年重新整修開放，並以公辦民營方式委外經營管理，以提升服務品質。本研究以非市場價值評估法中的「條件評估法」及「旅遊成本法」為研究方法，將「前往北投親水公園露天溫泉池使用」視為一遊憩活動體驗，估算消費者前往北投親水公園露天溫泉池使用個別遊憩效益，進而推估出整體經濟效益。抽樣期間為 2009年3月至4月間，於北投親水公園露天溫泉池隨機發放450份問卷予前往北投親水公園露天溫泉池使用之消費者，回收435份有效問卷，所得資料經描述性統計、信度分析、單因子變異數分析、迴歸分析等統計方法後得知本研究結果為：以條件評估法推估WTP，計算得知北投親水公園露天溫泉池現場每一位消費者遊憩經濟效益為458.26元。以旅遊成本法實證推估，得知北投親水公園露天溫泉池每一位消費者遊憩經濟效益為1225.2元。在條件評估法方面，實證推估得知2008年北投親水公園露天溫泉池經濟效益約為124,382,304元。在旅遊成本法方面，實證推估得知2008年北投親水公園露天溫泉池經濟效益約為332,547,460元。 | zh_TW |
| dc.description.abstract | The public hot springs owned by Taipei City Government, provides free and low-cost for it’s Hot spring recreation areas. In recent years, In recent years, along with our quality of life due to the upgrading, and the operators of private investments in spa facilities and the quality of service under the increasingly sophisticated, there are still many can be further improved to enhance the Department, therefore, the Taipei City Government-owned Beitou Water Park open-air hot spring pool had been renovate and re-opening in 1999, and used privately run method to do business management outsourcing, to improve service quality. In this study, with ‘contingent valuation method’ and ‘travel cost method’ in ‘Non-market Valuation Method’ for the study, we will ‘go to Beitou Water Park open-air hot spring pool to use’ as a recreational activity to experience, estimates of consumers to the water park open-air hot spring pool Beitou use of individual recreational benefit, And then estimate the overall economic benefits out of. Sampling period from March 2009 to April 2009, issued 450 questionnaires to randomly go to Beitou Water Park open-air hot spring pool used by consumers to, at the Beitou Water Park open-air hot spring pool, recovery of 435 valid questionnaires, the information obtained through Descriptive Statistics, Reliability Analysis, One-way ANOVA and Regression Analysis, Statistical method that the results of this study: In order to estimate the WTP contingent valuation method, calculated that Beitou Water Park open-air hot spring pool’s every consumer’s recreational economic benefits is 458.62 NTdollars. Empirical estimates for Travel Cost Method, That Beitou Water Park open-air hot spring pool every consumer, recreational value for money is 1225.2 NTdollars. In contingent valuation method, empirical estimates that in 2008 Beitou Water Park open-air hot spring pools cost about 124,382,304 NTdollars. In the travel cost method, empirical estimates that in 2008 Beitou Water Park open-air hot spring pools cost about 332,547,460 NTdollars. | en_US |
| dc.description.sponsorship | 運動休閒與餐旅管理研究所 | zh_TW |
| dc.identifier | GN0092132005 | |
| dc.identifier.uri | http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0092132005%22.&%22.id.& | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/107414 | |
| dc.language | 中文 | |
| dc.subject | 溫泉公共浴場 | zh_TW |
| dc.subject | 旅遊成本法 | zh_TW |
| dc.subject | 條件評估法 | zh_TW |
| dc.subject | 經濟效益 | zh_TW |
| dc.subject | public hot spring pool | en_US |
| dc.subject | travel cost method | en_US |
| dc.subject | contingent valuation method | en_US |
| dc.subject | economic benefits | en_US |
| dc.title | 臺北市公辦民營溫泉浴場經濟效益研究─以北投親水公園露天溫泉池為例 | zh_TW |