供應商服務化與客服工程師產品專業知識對企業顧客忠誠的影響：關係行銷之「承諾-信任」理論觀點
| dc.contributor | 周世玉 | zh_TW |
| dc.contributor | Chou, Shih-Yu | en_US |
| dc.contributor.author | 林士進 | zh_TW |
| dc.contributor.author | Lin, Shih-Chin | en_US |
| dc.date.accessioned | 2025-12-09T08:01:27Z | |
| dc.date.available | 2030-03-05 | |
| dc.date.issued | 2025 | |
| dc.description.sponsorship | 高階經理人企業管理碩士在職專班 | zh_TW |
| dc.identifier | 112590152-46966 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/ed98430c1f454543b4c1cb61eb17fab6/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/124982 | |
| dc.language | 中文 | |
| dc.title | 供應商服務化與客服工程師產品專業知識對企業顧客忠誠的影響：關係行銷之「承諾-信任」理論觀點 | zh_TW |
| dc.title | Examining the Impact of Supplier Servitization and Service Engineer Expertise on Business Customer Loyalty: Insights from Commitment-Trust Theory in Relationship Marketing | en_US |
| dc.type | 學術論文 |