高齡化社會趨勢：建構台北市運動中心未來經營策略

Abstract

高齡化的社會趨勢，台灣未來平均五人就有一位高齡者，此現象已不可逆轉。本研究探討高齡化現象對於台北市運動中心的影響。研究目的從高齡者消費行為，藉由高齡者參與運動動機與阻礙以及高齡者身心理的特性進行討論，以及高齡者對於運動設施的需求等構面來建構台北市運動中心未來經營策略。本研究方法採個案研究法，佐以焦點團體訪談法，瞭解高齡者目前使用運動中心現況等，進而提出台北市運動中心對於高齡者友善運動環境如何建構以及未來經營策略之建議，可做為政府部門、運動中心經營廠商之重要參考的具體依據。

The social trend of aging society, average of five people have an elderly person in Taiwan, and this phenomenon has been irreversible. The study on aging phenomenon for Taipei City Sports Center. The purpose of this study is to investigate the elderly consumption behaviors, by elderly motivation and constraint, elderly Psychological and Physical Characteristics, the elderly demands for sports facilities, so as to construce the furture management strategy of Taipei sports centers. This study uses case study and focus group interviewing to explore the current situation of the elderly in the Taipei City Sports Center , and make a suggestion about Taipei City Sports Center the elderly friendly sports environment of, how to build and the basis of future management strategy can be used as government departments, sports center operators an important basis for reference..