探討後疫情時代從業人員的旅遊知覺風險對遊程設計之影響

Abstract

疫情趨緩和旅遊業逐漸復甦，旅遊從業人員須重新思考如何安排行程，以滿足消費者需求並維持其競爭力。本研究目的為探討後疫情時代從業人員的旅遊知覺風險對遊程設計之影響。本研究方法以深度訪談法，訪談5位綜合旅行社從業人員，針對後疫情時代知覺風險對遊程設計影響進行分析與整理。研究結果發現後疫情時代從業人員旅遊知覺風險著重於設備與設施風險、時間風險與財務風險。後疫情時代遊程設計之要素為交通工具、飯店等級、景點門票與餐廳安排。研究發現知覺風險對遊程設計要素之影響為了解目的地情況與產品的穩定性、須預留更多時間調整行程、供給面不足易造成旅遊成本增加、獲利短缺或是虧損等狀況。本研究以後疫情時代從業人員對遊程設計之內容，輔助從業人員規劃旅遊行程與設計適應性。建議未來研究可透過比較疫後全球恢復旅遊人次與臺灣目前狀態來作為後續研究數據。While the travel industry has gradually recovered, the major issue of travel itineraries arrangement were consumer demands and maintain competitiveness. The purpose of this study was to explore the effect of travel industry professionals' perceived risk on tour design in the post-pandemic. The study used the in-depth interview with travel professionals to collect data. The results of the study found that travel professionals' risk perceived were more focused on equipment and facility risk, time risk and financial risk in the post-epidemic. The elements in post-pandemic tour design were transportation, hotel accommodations, attraction tickets, and restaurant arrangements. From perceived risks, the tour design should be understanding more destination conditions, allowing more time for adjustments, increasing potential cost due to supply shortages, and being less profitability. This results contribute to professionals in tour design with adaptable content and serves as a reference for relevant events. For future research, the study suggested to compare the post-pandemic global tourism in recovery period with the current situation in Taiwan.