室內設計業經營型態及效率之研究

Abstract

室內設計產業之經營型態有別於一般企業。以經營內容而言，主要著重創意、空間美學的呈現與發展。以產業規模而言，多數以工作室或微型企業的模式進行運作。就從業人員來說，普遍思考獨特又意識自高。有別於以往整體產業蓬勃發展的景況，台灣室內設計公司目前所面臨的整體態勢可謂處境艱難，諸如市場萎縮、業主意識、同業競爭、人才招募及法令限制等，種種考驗不斷接踵而來。因此，設計公司除了立基於過往的生存條件，亦應建立一套完整妥善的經營辦法，方得以高效率及策略化地永續發展。 本研究主要探討室內設計業經營型態及效率問題，共透過63家小型到大型規模個案之問卷調查，深入了解當今台灣室內設計公司之人員編制、組織架構、營運模式及財務管理等運作型態，進而分析各項變數與經營效率之關係。 研究成果為： (一)分析出室內設計公司經營型態與效率間的關聯及影響。 (二)檢定室內設計公司經營效率：採用資料包絡分析(DEA)、隨機效率前緣模型(SFA)技術效率並運用回歸分析之OLS、TOBIT二種不同模型。 (三)制訂驗證結果並提出評量經營效率之建議。 本研究能提供室內設計相關產業經營方向之參考，藉以具體檢測經營成效，並因應時代趨勢制訂長遠營運策略。

關鍵詞：室內設計業、經營型態、效率、包絡分析、隨機效率前緣模型

Operating patterns in interior design are different from other industries. In terms of management contents, it focused mainly on creativity, aesthetic presentation and development of space. From industrial scale, majority of interior design operated in micro-enterprises or studio modes with high self consciousness and unique ideas employees. Unlike in the past with flourishing business, the overall interior design industry in Taiwan is now struggling with shrinking market, rising consciousness from owner, competition, recruitment and regulation limitations. One obstacle followed by another. Thus, in addition to established base, interior design companies need further build a complete set of business approach in order to develop more efficient and sustainable strategy of the ground. This study focused on interior design industry business patterns and efficiency by conducting total of 63 in-depth surveys through small to large-scale companies. Through understanding current industry’s staffing, organization structure, operation model and financial management, this study then further analyzed the relationship between hypothesis variables and operating efficiency. Research results: 1. Analysis of the correlation and impact between interior design company operating patterns and efficiency. 2. To verify efficiency of interior design company operation by adopting methods of data envelopment analysis (DEA), stochastic efficient frontier model (SFA) and the regression analysis on technology efficiency by OLS and TOBIT models. 3. Results formulation and assessment recommendations for operation efficiency. This research provided references for interior design-related industry with operating guidance and assessment in response to a long-term trend of business strategy development.

Keywords: interior design industry, business patterns, efficiency, DEA, SFA