結合綠色運具之緩慢旅遊型態產品開發-以台南旅遊為例

Abstract

本研究結合綠色運具及綠色旅遊的概念，將其概念融入緩慢旅遊來開發「結合綠色運具之緩慢旅遊型態產品」。透過本研究欲開發結合綠色環保概念的慢遊觀光產品，同時以人類身心靈健康、愛護地球為出發點，讓採用慢遊的旅遊者，能在有益自身身心靈的同時達到友善環境的雙贏局面。首先，透過文獻探討回顧的方式初步擬定產品開發的三大構面:「綠色旅遊」、「綠色運具」、「深度旅遊體驗」及19項產品組成評估因素。再經由模糊德爾菲法進行專家問卷後，剔除了10項因素，篩選出專家們認為的9個產品基本組成因素，以此為決策實驗室分析法問卷的基礎。透過決策實驗室分析法評估9項產品基本組成因素之間的相互影響關係及重要程度，得到產品開發時的主要關鍵因素為：「尊重自然」、「居住式旅遊體驗」。實證結果分析後，應用結果所得知的關鍵因素進行「結合綠色運具之緩慢旅遊型態產品」的開發及應用。期研究結果能提供國內相關業者進行慢遊產品開發、規劃之參考。Slow tourism has been one response of tourism industry to climate change concerns. Slow tourism is an emerging conceptual framework which offers an alternative to air and car travel, where people travel to destinations more slowly overland, stay longer and travel less. In order to decreased the impact of climate from tourism industry, this study AIMS to develop the product which is combined with slow tourism and green transportation. Product development aims the residents whom live in the Taipei city and New-Taipei city. The methods in the study are literature review, Fuzzy Delphi Method (FDM), decision making and evaluation laboratory (DEMATEL). First of all, construct the framework of product. Secondly, use FDM and DEMATEL to evaluate those factors, and analyze the relationship between cause and effect. The result showed that” longer stay” and “environmental consciousness” are the key factors of product development. Therefore, this study applys key factors to develop the domestic travel product of Tainan. The result of the study can provide suggestions and recommendations to travel agencies and government .