運動漫畫讀者閱讀動機與行為及運動社會學習之研究-以北部大學漫畫社團為例

Abstract

本研究旨在瞭解運動漫畫讀者的閱讀動機、閱讀行為與運動社會學習以及不同閱讀行為在運動社會學習的表現情形，以北部地區15個大學漫畫社團成員為對象，透過問卷調查進行資料蒐集，利用t檢定、one-way ANOVA、卡方檢定等統計方法分析後，提出研究的結論與建議，本研究的主要發現如下： 一、北部大學漫畫社團社員的運動漫畫閱讀動機以「娛樂性」動機為主。 二、北部大學漫畫社團社員對運動漫畫的閱讀率很高，多數從國小時期即開始 接觸運動漫畫，閱讀數量集中於「1-50套」，閱讀管道以去「租書店」者 居多，每月花費的金額集中在「200元以下」，喜愛閱讀的運動主題前三 名是「籃球」、「棒球」、「技擊運動」。 三、運動漫畫對於北部大學漫畫社團的社員在運動社會學習影響上，主要表現 在「舒解」方面，表示讀者閱讀運動漫畫主要是讓自己消遣解憂、逃離現 實的壓力和放鬆心情，與閱讀動機的結果不謀而合。 四、北部大學漫畫社團的社員對於運動漫畫採零散式的閱讀，故在涵化效果上 並不明顯。The purpose of this study is to realize the motivation, behaviors of sport comic readers, the sport social learning effects and different behaviors of comic readers with sport social learning effects upon them. This research will use questionnaires to collect information, and select cluster sampling to choose comic club members as research samples. This research will use t-test, one-way ANOVA, hi-square and so on to find out some outcomes including: 1.the main motivation of sport comic readers is for leisure and relax; 2.the behaviors of sport comic readers: the reading rate is high, the quantities of sport comic books are between 1 to 50, they were reading sport comic books when they studied elementary school, they rent sport comic books from rent stores, and spent money under TWD$200, and they love to read the topics of basketball, baseball and attacking sport. 3.the sport social learning effects were present on release aspect and it indicates comic readers just want to relax and escape form the stress in life by reading sport comic books. 4.the comic members read sport comic book by scattered way so that the mainstreaming effect is so weak. According these findings, the researcher made the conclusion and some suggestions at the end.