臺灣登山旅遊E化平台角色與功能分析之探討

Abstract

在 2020 年國人旅遊狀況調查中指出國人旅行中參與登山健行相關活動比例約為42.4%，由此可知登山活動結合旅遊是順應時代的潮流，發展登山活動就成為臺灣必須正視的課題，而透過分析臺灣現有登山旅遊E化平台所發展的功能與平台角色，便可以釐清登山旅遊E化平台應具備的功能，再藉由系統性的研究方法，蒐集平台參與者的想法，作為平台現況的改進方向與未來發展的基礎。故本研究目的旨在探討登山旅遊E化平台應有作為，且蒐集平台參與者的想法與考量面向後，運用「層級分析法」(Analytic Hierarchy Process，AHP)，了解平台參與者們對於守門人、閱聽人與媒介三者及其功能的重要性排序，作為平台現況的改進方向與未來發展的基礎。結論：臺灣現有登山旅遊E化平台守門人、閱聽人與媒介Web1.0至Web3.0功能發展程度不盡相同，守門人從Web1.0至Web3.0的發展皆完成，而閱聽人在Web1.0的功能發展上皆完成，但半數以上的網站仍未具備Web2.0與3.0之對應的功能，媒介則是在Web1.0的功能發展上已完成，但仍未有任何現行網站發展Web2.0與3.0之對應的功能。而不同平台參與者對於平台的功能建構之觀點，在守門人方面有所不同，而在閱聽人方面平台參與者最重視的為資訊接受者功能，在媒介方面平台參與者最重視的功能為櫥窗與看板，針對Web4.0功能發展，平台參與者一致認為應該優先發展呈現方式。建議：在實務一面，對於平台發展而言，Web1.0的功能應該作為平台發展的基礎，並有持續性的發展，後續的發展可依據不同類型的平台參與者進行功能的發展。

According to the National Travel Survey in 2020, 42.4% of Taiwanese participating in mountaineering-related activities, indicating that mountaineering activities combined with tourism is trending, and the development of mountaineering activities has become a topic that should be considered seriously. By analyzing the functions and platform roles of the existing E-mountain tourism platform in Taiwan, the functions of the E-mountain tourism platform can be clarified, and the ideas of the platform participants can be collected through a systematic research method as the basis for the improvement direction and future development of the platform.Conclusion: The gatekeeper, reader and Web1.0 to Web3.0 media function development degree on the existing mountain tourism E-platforms in Taiwan are not quite the same. Different platform users have different viewpoints on the construction of platform functions in terms of gatekeepers, while in terms of readers and listeners, platform users value to the information receiver function the most, and in terms of media, platform users consider the banner functions as the most important issue. As for Web4.0 development, the users consistently indicate that display should be at the top priority.Recommendation: Practically, for platform development, Web 1.0 functions should be the basis of platform development and have a continuous development.