租賃產業危機行為分析—以A公司為例

Abstract

2016年5月，經濟部廢止A公司營業許可。這家台灣租賃業的第二老字號、曾是國民黨黨營事業中的金雞母終於黯然下台。直至躺下前，它是台灣第二大的租賃公司。之所以研究本個案，係因綜觀歐美日的租賃業，持續蓬勃發展；而台灣租賃業成長幅度從2010年至2018年，也高達207.23％的成長幅度。據2019年世界租賃年鑑報告，相較於世界租賃前六大國家租賃滲透率，台灣僅9.9％，遠低於美國21.6％、加拿大38％、英國32.4％，與澳洲的40.0％。 綜上，顯見台灣的租賃產業還有很大的成長空間。然而，為何個案會瞬間崩跌進入危機，進而倒閉？顯值得探討分析。 本研究以質性方法研究探討，主要發現如下： 一、衰敗是有徵兆的。 二、敗亡始於自負自滿。 三、危機策略管理與租賃本質精神不一。 四、漠視財務致使難以挽回危機。Central Leasing Corporation had been the second largest leasing firm in Taiwan. In May 2016, the Ministry of Economic Affairs revoked their business license. The second oldest leasing firm, which had once been the cash cow of the KMT enterprise, had since then exit the market.

The leasing business across Europe, the U.S., and Japan had been continuously growing, while from 2010 to 2018, the growth of the business in Taiwan reached 207.23%. Moreover, according to World Leasing Yearbook 2019, comparing to some of the top six countries in leasing business in the world, Taiwan’s 9.9% of market penetration rate was far below the U.S.’s 21.6%, Canada’s 38%, the UK’s 32.4%, and Australia’s 40%.

With these figures indicating that there is still aplenty space for growth in Taiwan’s leasing businesses, how did Central Leasing Corporation come to a collapse? Here are the four qualitative reasons discussed in this paper suggesting what brought the company to its denouement:

1.Signs of the decline 2.Complacency leading to the decay 3.Crisis management strategies not corresponding the nature of leasing businesses 4.Neglect of finance resulting the irreversible defeat