如何從Ｂ２Ｂ市場跨足到Ｂ２Ｃ市場並創造獨特價值－以Ｌ公司為例

Abstract

本研究在於探討當一間公司在以B2B市場為主要的經營模式站穩腳步後，如何利用其自身長年在B2B市場累積的競爭優勢切入B2C市場，並在B2C市場能重新聚焦不同於B2B市場的核心競爭力，找到公司及品牌價值，並藉由不斷優化的流程，與消費者互動，來確保隨時都能掌握市場及消費者的痛點，並利用自身優勢提出有效的對策及產品，以確保能在這個市場持續保持領先，並能將公司的品牌形象及品牌價值傳達給每一個消費者。

This research is to explore how a company can take advantage of its long-term accumulated competitive advantages in the B2B market to enter the B2C market after it has established a firm foothold with the B2B market as the main business model, and how to refocus in the B2C market, which is different from The B2B core competitiveness of the market, find out the company and brand value, and interact with consumers through the continuously optimized process to ensure that we can grasp the pain points of the market and consumers at any time, and use our own advantages to propose effective countermeasures and products. To ensure that we can continue to stay ahead in this market and can convey the company's brand image and brand value to every consumer.