粉紅歷險記—當代女性冒險觀光體驗之分析

Abstract

冒險觀光為運動觀光的分支，依其活動項目及範圍涵蓋陸、海、空三個區域 (Muller& Cleaver, 2000)。近年來女性冒險觀光者已超越男性成為冒險觀光市場的主要消費族群 (Adventure Travel Trade Association〔ATTA〕, 2015)，在全球浪潮和臺灣社會風氣逐漸開放之下，這股新興的粉紅旋風在臺灣研究著作中已逐漸受到重視，賦與本研究跨時代藩籬的意義之外，並試圖縮小東、西方研究間的差距。說故事型態的質性研究，同時加深和重現了旅者回憶中的體驗 (Tung & Ritchie, 2011)。因此，本研究採自我敘說方法，期間從2010年至2015年計五年間，冒險觀光旅遊地理範圍囊括了以下四個國家：紐西蘭、澳洲、日本、臺灣。將篩選過後的20段包含陸、海、空三個區域的冒險觀光體驗轉譯成文本資料，透過文字、圖像與意義交互應用的過程達到體驗再現的目標 (Clandinin & Connelly, 2000)。使用Pine與Gilmore (1998) 的體驗模型理論所建構的體驗舞台相呼應以產生理論效度，比對其他女性冒險觀光者自我敘說著作，以不同時間點所測得的結果之相關內容及共通性，作為本研究的歷史信度 (潘淑滿，2003)。以國際化的觀點，定義當代女性冒險觀光者最難忘的體驗，期望本研究結果能鼓勵更多女性參與並推動臺灣冒險觀光環境，讓更多的女性旅者實現永生難忘的冒險觀光體驗。提供後續有志從事女性冒險觀光行銷、女性冒險觀光旅程規劃、女性旅遊市場開發的產界及學界參考並提升國際視野。Adventure tourism is part of sport tourism that includes three destinations of land, sea and sky (Muller& Cleaver, 2000). Recently, more women travelers were over taken the ad-venture tourism market (ATTA, 2015). The research of this pinky storm was attached great importance which indicated the research gap between West and East world. The inquiry method of story-telling is well replay the tourist’s experience (Tung & Ritchie, 2011). This study used self-narrative inquiry experience method which describes researcher’s twenty international adventure tours experience from 2010 to 2015. The secletedtours were included the land, sea and sky activities in Taiwan, Japan, Australia and New Zealand. The researcher transformed the experience into useful data via collecting the historical receipt and photos (Clandinin& Connelly, 2000). Those tours adapted the experience model (Pine & Gilmore, 1998) that shows the validation of theory. And it showed the consistency of other women’s experimental self-narrative writing with this study. Through the intanational point of view, it will result women adventure tourism improvement that to have the unforgettable adventure experience. Furthermore, this result will help tours marketing and tours planning in adventure tourism.