臺灣國際觀光旅館人力資源措施對旅館績效之影響

Abstract

觀光相關產業在近年有相當快速的發展，旅館相關產業也連帶興起。根據臺灣交通部觀光局統計，2008年至2016年間，臺灣國際觀光旅館數成長率達30%，2008年至2015年之國際觀光旅館從業人員亦是成長20.4%，由此可知人力資源措施的重要性逐年上升。本研究第一階段以過去文獻之問卷內容為基礎，藉由訪談11位專家確定問卷內容效度，並發放51份前測問卷進行信度分析。接著以立意抽樣之方式發放問卷，以臺灣國際觀光旅館主管職別以上之員工為實證樣本，共回收224份有效問卷。本研究為探討臺灣國際觀光旅館內人力資源措施施行對旅館績效之影響，進行描述性統計分析、驗證性因素分析以及結構方程模型 (structural equation modeling, SEM)。本研究之研究結果發現，臺灣國際觀光旅館內施行之人力資源措施將正向且顯著影響旅館績效，此外，培訓相關人力資源措施、職涯規劃相關人力資源措施以及員工參與相關人力資源措施亦會對旅館績效產生正向且顯著的影響。The global tourism and hospitality industries have been flourishing in recent years. According to the statistics from the Taiwanese Tourism Bureau, Taiwanese international tourist hotels have grown 30% between 2008 and 2016. Employees also grew 20.4% between 2008 and 2015. Thus, human resource practices have become more important. This study yielded the questionnaire based on previous literature. Eleven experts confirmed the questionnaire’s validity. 51 pretest survey were used to confirm the reliability and validity. This study distributed 224 questionnaires in total. The survey distributed to managers of international hotels in Taiwan with purposive sampling. This study utilized the descriptive analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) to investigate the impacts of HR practice on the hotels’ performance. This study found that Taiwanese international tourist hotels’ HR practice significantly affect hotel’s performance. Otherwise, there are three dimension of HR practice (training, career planning, and employee participation) significantly affect hotels’ performance.