筑美國際開發有限公司營運計畫

Abstract

筑美國際開發有限公司成立於2019年，專注於首購不動產領域的廣告與行銷。本公司秉持「找到成就，賺到錢」的宗旨，透過專業的市場分析、行銷策略和銷售執行，協助建商將新建案推向市場，並為客戶提供全方位的廣告行銷服務。筑美國際創辦人呂奇諺先生擁有超過15年的代銷經驗，曾參與多個知名豪宅建案的操作，具備建築規劃、設計及行銷等豐富經驗。筑美國際在成立初期以提供基礎的廣告設計和傳統媒體行銷服務為主，隨著市場變化，逐步轉型為具備全方位行銷服務能力的企業，並積極拓展新媒體行銷領域。在全球房地產市場中，台灣代銷產業扮演著重要的角色，作為建商與購屋者之間的橋樑。代銷產業的發展與房地產市場景氣高度相關，近年來受到多重因素影響，市場呈現起伏。筑美國際的核心能力在於精準的市場分析、有效的行銷策略和卓越的銷售執行。市場分析方面，筑美國際擁有專業的市場研究團隊，能進行區域房市供需分析、競案調查、價格走勢預測、客群輪廓描繪等深度研究，並密切關注政府政策走向、經濟環境變化和消費趨勢發展，為建商提供前瞻性的建議。行銷策略方面，筑美國際擅長於品牌塑造和市場定位，能針對不同建案類型和目標客群，量身打造整合行銷方案，並運用數據分析和新興科技（如AI、大數據、VR／AR）來提升行銷效率和精準度。銷售執行方面，筑美國際具備專業的銷售團隊和嚴謹的銷售流程，並注重客戶關係管理，提供全方位的售前和售後服務，以建立長期的客戶忠誠度。筑美國際在營運過程中面臨著市場競爭、政策調控、人才流失等多項外部和內部風險。對此，公司採取多元化的因應策略，包括強化專業能力、擁抱科技創新、彈性調整行銷策略、建立良好企業文化、以及嚴格的風險控管等，以確保企業的穩健發展和永續經營。展望未來，筑美國際將持續深耕首購不動產市場，並積極探索新的市場機會和業務模式，例如危老都更、區域整合行銷等，以實現公司的願景：「建築創造有意義空間、讓美學豐富都市面貌」，並達成「幫助廣大消費者買到適合的房子」的使命。Established in 2019, Zhumei International Development Ltd. specializes in advertising and marketing for first-time home buyers in the real estate sector. Adhering to the principle of"finding achievement and making money," the company assists builders in launching new projects to the market and provides comprehensive advertising and marketing services to clients through professional market analysis, marketing strategies, and sales execution. Founder Mr. Lu Chi-Yan has over 15 years of experience in the real estate agency industry and has participated in the operation of several well-known luxury housing projects, possessing rich experience in architectural planning, design, and marketing. In its early stage, Zhumei International focused on providing basic advertising design and traditional media marketing services. With market changes, it gradually transformed into an enterprise with comprehensive marketing service capabilities and actively expanded into the field of new media marketing.In the global real estate market, Taiwan's real estate agency industry plays an important role as a bridge between builders and homebuyers. The development of the agency industry is highly correlated with the real estate market conditions. In recent years, it has been affected by multiple factors, and the market has fluctuated. Zhumei International's core competencies lie in accurate market analysis, effective marketing strategies, and excellent sales execution. In terms of market analysis, Zhumei International has a professional market research team that can conduct in-depth research on regional real estate market supply and demand analysis, competitive case investigations, price trend forecasts, and customer profile descriptions. It also closely monitors government policy trends, economic environment changes, and consumer trend developments to provide builders with forward-looking advice.In terms of marketing strategies, Zhumei International is skilled in brand building and market positioning. It can tailor integrated marketing solutions for different building types and target customer groups, and use data analysis and emerging technologies (such as AI, big data, VR/AR) to improve marketing efficiency and accuracy.In terms of sales execution, Zhumei International has a professional sales team and rigorous sales processes. It also focuses on customer relationship management, providing comprehensive pre-sales and after-sales services to build long-term customer loyalty.Zhumei International faces a number of external and internal risks in the operation process, such as market competition, policy regulation, and talent loss. In response, the company has adopted diversified coping strategies, including strengthening professional capabilities, embracing technological innovation, flexibly adjusting marketing strategies, establishing a sound corporate culture, and strictly controlling risks, to ensure the company's steady development and sustainable operation. Looking to the future, Zhumei International will continue to cultivate the first-time home buyer real estate market and actively explore new market opportunities and business models, such as urban renewal and regional integrated marketing, to achieve the company's vision: "Architecture creates meaningful spaces and enriches the urban landscape," and fulfill the mission of "helping consumers buy suitable houses."