實境節目字幕翻譯策略探討：以《慾罷不能》第一季為例

Abstract

網路與媒體的蓬勃發展促使通俗文化（popular culture）的傳播模式快速轉變，透過社群媒體及串流等科技甚至不再有時空差異。相較於戲劇類文本，實境節目製作成本相對低廉且時程較短，正好符合串流時代追求快速便宜的特性，加上其主打素人參與及無腳本的真實呈現，經常擁有高人氣及話題性。本論文以英美真人實境節目《慾罷不能》（Too Hot to Handle）為研究對象，探討實境節目文本的字幕翻譯策略。本論文以美國翻譯家Eugene Nida的功能對等理論為準則，並將Halliday提出的語域（register）概念應用於字幕翻譯分析，聚焦於實境節目中經常出現的禁忌語及文化詞，透過語場（field）、語式（mode）、語旨（tenor）、及方言（dialect）等面向來檢視翻譯品質與效果，並歸納出適合實境節目文類的翻譯策略。研究結果顯示，實境節目為通俗文化重要的一環，以娛樂為主要目的，強調參與者個人特色，在對白上多使用非正式語言、且旨在呈現真實。實境節目的字幕翻譯應盡量生活化並反映真實，並展現參與者的話語特色。透過語域分析的運用，譯者也能夠更有效地達到功能對等，使譯語觀眾在接收字幕時達到跨文化的娛樂觀賞效果。

The booming development of the Internet and media has contributed to a rapid change in how popular culture is expressed and spread, breaking the boundaries of time and space through technologies such as social media and streaming service. Compared with movies or scripted series, reality television features relatively low production costs and takes shorter time to produce, which meets the pursuit of speed and cheapness in the streaming era, and with its focus on the participation of ordinary people and unscripted talks and actions, it’s also a hit with viewers. This thesis, taking British-American reality show Too Hot to Handle as a case study, aims to explore the translation strategies of reality television in Chinese subtitles. Based on American translator Eugene Nida’s translation theory of functional equivalence, the thesis applies Michael Halliday's model of register to analyze the source text, focusing on the taboo words and cultural specific terms that often appear in reality television programs. From the perspectives of field, mode, tenor, and dialect, the thesis examined the Chinese subtitles and discussed the ideal translation strategies for subtitling reality television. The results show that reality television, as an important part of popular culture, is by and large for the purpose of entertainment, which is mainly achieved through personal identity construction of the participants, the presence of informal, idiomatic or even offensive expressions in language, and the reflection of real-life situations. Based on the observation, the thesis suggests the subtitle translation of reality programs be colloquial and express the emotions as well as the speaking style of the participants as accurately as possible. Meanwhile, through the application of register analysis, the translator can more effectively facilitate the communication and achieve an equivalence of response and effect in the target subtitle-reading audience.