三維表面印刷加飾技術於汽車內裝設計之應用研究

Abstract

傳統之印刷通常以二維之平面形式表現，若要表現於三維立體製品上則有其困難。「水壓轉寫印刷」與「IMD技術」則是因市場需求應運而生之三維表面印刷加飾技術，而汽車內裝廣泛應用這種技術，即是最具體之例子。本研究除了以文獻分析的方式對「水壓轉寫印刷」與「IMD技術」技術內涵作深入之探討且將相關技術與此加以比較外，也透過訪談與調查，由不同構面研究三維表面印刷加飾技術在汽車內裝設計之應用。從當前消費者對產品設計的需求為出發，以滿足此需求之三維表面印刷加飾技術之內涵為歸納。透過相關的科學方法，對此種還處於發展初期卻有些封閉的產業進行研究，整理出汽車內裝的應用現況、成本、品質、交期與附加價值。期以研究成果能對相關產、官、學界提供此產業之相關資訊而有所助益。而三維表面印刷加飾技術所能賦予產品設計的無限發揮空間，除了推動印刷科技由平面跨入設計產業的領域，更得以大幅提升產品的附加價值，印刷界也得以藉此與『國家發展重點計畫』中『十大重點投資計畫』的『創意產業發展』與『產業高質化』相呼應。不但是傳統技術的延伸與發展，更是跨領域的開拓，這種複合科技正為產業轉型與升級提供了新的契機。國內雖有IMD技術應用於汽車內裝的實例，但均為進口組件，業者尚無供應汽車內裝的實績；故本研究是以「水壓轉寫印刷」為主。

Conventional printing is usually to be performed on two dimensional objects but has its limitations when applying onto three dimensional products. Accompanying rapid economy growth and a quick increase of personal income, the pubic standard of living rising which drives both consumers and industry users no longer be satisfied simply with fundamental “functional usage”. Instead, aesthetical design of the product is becoming increasingly important. Such alternative substantial demand has aroused suppliers in the field to devote themselves in research and development in 3D surface decoration technology. To increase the value of the product by expressing unlimited textures on the surface of cheap substrates such as plastic, some 3D surface treatment technologies utilizing the printing principle have been developed successively. The most common example is the application of “Aquagraphics” for wood-grained finish on automobile interiors.

Through study and comparison of related technology by literature review, this research also makes analysis through interviewing and surveying from different constructs as market situation 、cost、quality、delivery and added value towards application of 3D surface decoration technology on automobile interiors.

This research starts from consumers’ demand of product design and summarizes with the technical content of the 3D surface decoration technology by related scientific research methods. It is expected to be beneficial to those industry managers, government officers, and scholars of the related field.

In addition to being an extension and development of the traditional technology, 3D surface decoration technology is a cross-field-exploration to a new scope of design industry. This hybrid technology is offering new transformations and upgrading opportunities to the traditional printers.

The result of this research was mainly focused on “Aquagraphics” while “IMD technology” was limited been used on automobile interiors, at this stage.