基於逆向設計的群衆募資課程設計

Abstract

雖然群眾募資市場正處於急遽成長的情況下,其中以「Reward based crowdfunding」,該模式主要是以「先募資、後提供產品」的方式進行；但是實際上群眾募資其實有很多不同的形式,不過有關於群眾募資的教育及研究數據,比起快速成長的市場明顯不足；目前可以學習群眾募資知識的方式主要集中於線上學習,實體課程則是幾乎沒有的情況。本研究目的是以大學生為研究對象, 並且為其設計Reward-based crowdfunding的教育課程。因此分析了群眾募資以及Reward-based crowdfunding,分析課程設計模型並選擇了Backward desin model為本研究的設計模型。本教育課程的對象為大學生, 因此設計了16周的群眾募資教育課程。透過分析設計的實體教育課程以及線上課程的比較可得知兩者的共同點, 以及透過設計的教育課程, 可以看出實體教育課程的優點, 且提出用Backward design model的課程設計的好處。從這份研究得知,透過實體課程學習後,可以提升學習者對於群眾募資的了解與深度認識,透過這個過程更能培養出學習者的競爭力,以及希望能夠透過本研究提供群眾募資不同面向的思考模式。

The crowdfunding market is experiencing rapid growth, with"Reward-based crowdfunding" being a prevalent approach where funds are raised first and then products or rewards are provided to backers. There are various forms of crowdfunding, but research and data on crowdfunding in education are notably lacking compared to the thriving market. Currently, most people learn about crowdfunding through online resources, as crowdfunding courses are scarce. This study aims to address this gap by focusing on college students and designing an educational curriculumfor Reward-based crowdfunding. The research involves analyzing crowdfunding and Reward-based crowdfunding, as well as selecting the Backward design model for the course design.The educational course is designed to span 16 weeks and specifically targets college students. By comparing proposed crowdfunding curriculum and online courses, the study seeks to identify commonalities between the two and highlight the advantages of proposed crowdfunding curriculum. The Backward design model is proposed as a beneficial curriculum design approach.The study reveals that learners who take crowdfunding courses can gain a deeper understanding of crowdfunding and enhance their competitiveness. Ultimately, the research aims to offer different thinking approaches for crowdfunding education.