物流策略分析之企業個案研究

Abstract

由於外在環境的快速變化及市場全球化潮流的驅使下，企業為能保有持續競爭優勢，已不再局限於在地性或區域性的經濟規模，必須將市場規模擴張至更大的視野。因此，有其重要性與必然性做有效的全球資源整合。本研究以知名運動品牌藉由整合第三方物流服務在台灣成立倉儲物流中心的成功案例來闡述其全球的策略佈局與運作模式。結果顯示此具有競爭力的創新供應鏈垂直整合營運模式不僅大幅提升產品良率、降低營運成本、及有效的流程優化，更獲取利潤與市場優勢。因此本研究案例提供了物流作業流程的垂直整合做為企業維持競爭優勢的重要策略管理觀點之參考。Driven by the rapid change of environments and the tide of globalization trends, the enterprise must actively seek to expand the global market in order to enhance the sustainable competitive advantage of its market the size by domestic or regional extended to the bigger figure in overseas. Therefore, effective resource integration around the world becomes inevitable and crucial. This paper conducts a successful case study on the famous company of sports brand building up an operation center with the integration of warehousing, distribution, and 3rd party logistics service to demonstrate the global deployments strategically and integrated service operationally. The evidence reveals that the novel model with the strong competency not only significantly increases the quality level in products, decreases the cost in operations, and improves the efficiency in processes but also gains the accountable profits for the competitive advantage. Thus, this study provides important managerial implications in the strategic aspects to carry out the ultimate goal of sustainable competitive advantage by means of vertically operational integrations in logistics.