流行音樂元素應用於電影開發創新策略之研究−以《放電男孩》微電影為例

Abstract

隨著時代的演進與發展，影視產業的產量與市場規模不斷變大，凡舉微電影、網路影集、電視影集、選秀節目與院線電影等影視作品，都有其不同的行銷模式以及商業價值，其中流行音樂元素對於一個影視作品所扮演的角色是非常重要的，有許多熱門的歌曲透過與影視作品合作讓更多人聽見，也多了許多改編、重製與許多再使用的機會，讓音樂作品本身的商業價值提升許多；反之，也有許多影視作品因其中的原創作品或者是合作藝人的關係，使其能見度提升，共創更大的產值。本論文將從流行音樂的元素、流行音樂應用在電影中的案例，說明與分析其做法，最後分析《放電男孩》此微電影的劇本內容、角色設定、原創歌曲、原創配樂、創新策略、音樂與電影的結合方式，探討創新策略與未來流行音樂與影視作品結合應用的可能性。

With the evolution and development of the times, the produce and market size of the movie and television industry continue to increase.Movie and television industry such as micro-movies, online albums, TV series, audition shows, and the theater movies all have different business models and commercial values.Among them, the pop music element plays a very important role in a movie and television industry. Many popular songs have been heard by more people through cooperation with film and television works, and there are many opportunities for adaptation, remake and reuse. The commercial value of the song has increased a lot; on the contrary, there are also many film and television works that have increased their visibility and created greater produce value because of the original songs or the relationship between cooperative artists.