反客為主的休閒時代──旅遊部落客休閒生活之研究 Leisure First- The Leisure Lifestyle of Travel Bloggers

Date
2011
Authors
張孜寧
Chang, Tzuning
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Abstract
1990年代,操作簡單、設計方便的部落格(又稱網誌)在臺灣出現,部落格使用人口年年增加,部落格已改變大眾休閒生活及網路使用習慣,尤其是旅遊部落格,而有部分旅遊部落客在經營部落格有成後,索性辭去全職工作,而以旅遊休閒為業,並以部落格為謀生工具。本研究目的即針對三位離開職場的旅遊部落客,將剩餘時間使用在以自己深度休閒活動為主軸的自由業,進行觀察、深度訪談和部落格文本分析,並以史塔賓(Robert Stebbins)深度休閒理論(Serious Leisure)探討其休閒行為的意義。本研究結果發現:一、旅遊部落客將部落格視為拒絕資本社會工作異化的休閒工具。二、休閒行為意涵顯現旅遊部落客的自我價值,並在深度休閒活動中尋求此價值認同。三、旅遊部落客具有深度休閒者之特徵,除了心靈層面的收穫,旅遊部落客的持續利益還包括金錢收入。四、旅遊部落客符合史塔賓所稱「深度休閒者」與「工作狂」,此兩種角色對工作與休閒的界線認知差距極小,而其休閒生活轉變則是兩種身分的轉換。
Blog was appearing in Taiwan with simply manual and designed. Blog usage is getting more and more by years, and changed people life of leisure and habits of web usage. Travel blog is especially observed. Some travel bloggers manage blog business succesful. Thus, they quite job to be full time bloggers, and earn money from it. The purpose of this research focuses on 3 travel bloggers who quite their job to be a free lance of travel industry, also, to be serious leisure people. With observation, interviewing and content analyze, this research mainly discuss the meaning of serious leisure participants’ leisure life. There are 4 results as followed. First, travel bloggers use blogs as an against capital society alienation. Second, the leisure action shows up travelers’ self-value and seeking for identification. Third, travel bloggers are with characteristics of serious leisure, their durable benefits are including mental and financial gain. Fourth, travel bloggers comform with the characteristics of serious leisure participants and work enthusiastic, which are not so many different in congnition, and these two roles transfer just shows their leisure life.
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Keywords
深度休閒, 隨性休閒, 休閒利益, 休閒生活, 部落客, Serious Leisure, Casual Leisure, Leisure benefit, Leisure life, Blogger
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