運動工作室的新商業模式：以資源整合提升服務價值
| dc.contributor | 林舒柔 | zh_TW |
| dc.contributor | Lin, Shu-Jou | en_US |
| dc.contributor.author | 邢光欣 | zh_TW |
| dc.contributor.author | Hsing, Kuang-Hsin | en_US |
| dc.date.accessioned | 2025-12-09T08:23:44Z | |
| dc.date.available | 2025-05-29 | |
| dc.date.issued | 2025 | |
| dc.description.abstract | 本研究旨在探討運動工作室的新商業模式。本研究以運動工作室的單一個案作為主體，透過訪談學員、教師、同業和互補合作夥伴，嘗試找出可能延伸的商業模式。具體而言，本研究嘗試分析如何透過異業資源整合創造出差異化的服務，同時提供給學員更高的服務價值，藉此，鞏固高消費客群的黏著度。 | zh_TW |
| dc.description.abstract | This study aims to explore new business models for sports studios. Using a single-case study approach, this research focuses on a specific sports studio and conducts interviews with students, instructors, industry peers, and complementary partners to identify potential extensions of its business model. Specifically, the study seeks to analyze how cross-industry resource integration can create differentiated services while enhancing service value for students. Through this approach, the study aims to strengthen customer loyalty among high-spending clientele. | en_US |
| dc.description.sponsorship | 國際時尚高階管理碩士在職專班 | zh_TW |
| dc.identifier | 112590218-47056 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/60caf16791838e3140c6b5873413b1ff/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/126008 | |
| dc.language | 中文 | |
| dc.subject | 運動工作室的新商業模式 | zh_TW |
| dc.subject | 異業資源整合 | zh_TW |
| dc.subject | new business models for sports studios | en_US |
| dc.subject | cross-industry resource integration | en_US |
| dc.title | 運動工作室的新商業模式：以資源整合提升服務價值 | zh_TW |
| dc.title | New Business Model for a Sports Studio: Enhancing Service Value Through Resource Integration | en_US |
| dc.type | 學術論文 |
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