森林價值傾向量表建構之研究

dc.contributor李晶zh_TW
dc.contributorLI,CHINGen_US
dc.contributor.author楊家慶zh_TW
dc.contributor.authorYANG,CHIA-CHINGen_US
dc.date.accessioned2019-09-05T12:38:01Z
dc.date.available2015-7-28
dc.date.available2019-09-05T12:38:01Z
dc.date.issued2010
dc.description.abstract廣大的森林面積與逐年增加的遊客使用量凸顯了臺灣森林相關議題的重要性;過去文獻則指出價值會影響價值傾向,而森林相關的價值傾向將會影響遊客在森林內的行為意圖,目前臺灣對於森林價值傾向之相關研究極少。故本研究之研究目的有三項:一、建構森林價值傾向量表並探討民眾森林價值傾向;二、建構森林價值傾向量表的信度;三、建構森林價值傾向量表的效度;本研究配合林務局國家森林遊樂區服務創新與精進計畫,案號:tfbs-980213;以全臺灣民眾為研究對象,研究時間自2009年10月至2010年6月,共回收1919份正式問卷,統計方法上使用描述性統計、信度分析、效度分析、單因子變異數分析、雪費事後考驗、及皮爾森積差相關進行統計分析;主要研究結論有三點:一、本研究建構之森林價值傾向量表共包含五個構面共十七題,分別為商品價值傾向構面、生態價值傾向構面、情感價值傾向構面、負面情感傾向構面、文化教育傾向構面;臺灣民眾森林價值傾向主要以生態價值傾向為主、商品價值及負面情感價值則偏低;二、森林價值傾向量表具有良好的內在一致性信度且量表不因受測地點不同或訪員背景不同而造成信度差異,具有良好穩定性;三、森林價值傾向量表具有良好的內容效度、建構效度以及效標關聯效度。研究最後針對政策面、學術面及後續研究建議提出三點建議;一、未來政府相關單位在訂定森林政策時,應以民眾最重視之生態價值與情感價值做為未來森林相關政策為主要的考量;二、未來在森林學及民眾行為相關學術領域,可使用本量表來了解民眾之森林價值傾向,更可以藉此進一步分析民眾在森林內的行為;三、後續相關研究在使用本量表時,建議針對項目分析、不同經驗背景訪員所造成的得分差異、及選擇其他效標等不同部分再次檢驗,使本森林價值傾向量表更加穩定。zh_TW
dc.description.abstractAround 60% of Taiwan was covered by forest area. On the other hand, the number of tourists from national forest recreation area increased. From previous studies, forest value orientations affected the behaviors of tourists in the forest. The purposes of the research were to construct forest value orientation scale and investigate forest value orientations of people in Taiwan. This study was a part of the project the National Forest Recreation Area Services Innovation Program (tfbs-980213). Research subjects were residents in Taiwan during October 2009 to June 2010. 1919 subjects were collected. Descriptive statistics, Reliability analysis, Validity analysis, Single factor analysis of variance, Scheffe, and Pearson’s correlation coefficients were applied. There were three main conclusions: Firstly, the forest value orientation scale consisted of five dimensions and 17 questions in total, including commodity, ecological, emotional, negative emotional, and cultural and educational orientation dimensions. Main forest value orientation was ecological value orientation. The lowest value orientation was the negative emotional orientation. Secondly, the forest value orientation scale had good internal consistency reliability. The scale was not affected by different sites and interviewers with different backgrounds. Thirdly, the forest value orientation scale had good content, construct, and criterion-related validity. Finally, three suggestions were given: Firstly, the government should consider the ecological and emotional value orientations in forest policy making process. Secondly, fields of the forest and the human behavior should apply the scale to understand people’s forest value orientations. Thirdly, if follow-up studies used this scale, they should retest item analysis, and score differences by interviewers with different backgrounds and experiences. and reconsider to use other criterions.en_US
dc.description.sponsorship運動休閒與餐旅管理研究所zh_TW
dc.identifierGN0697310280
dc.identifier.urihttp://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0697310280%22.&%22.id.&
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/107789
dc.language中文
dc.subject價值傾向zh_TW
dc.subject森林價值傾向量表zh_TW
dc.subject量表建構zh_TW
dc.subject信效度zh_TW
dc.subject國家森林遊樂區zh_TW
dc.subjectvalue orientationsen_US
dc.subjectforest value orientations scaleen_US
dc.subjectscale constructionen_US
dc.subjectreliability and validityen_US
dc.subjectnational forest recreational areaen_US
dc.title森林價值傾向量表建構之研究zh_TW
dc.titleThe Research of Forest Value Orientation Scale Constructionen_US

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