《半澤直樹》及其文創表現探究
Abstract
本論文為單一作品研究，研究對象為電視劇《半澤直樹》 ，旨在探討其戲劇與文創表現。首先以文本分析法直接探討電視劇文本，再以文獻分析法加以補充佐證， 歸納出《半澤直樹》 獨到之處。
本論文先就《半澤直樹》 電視劇之情節安排、對白設計、人物塑造、主題表現四部分進行分析， 探討其吸引觀眾之因素， 再以文化創意產業角度加以統整歸納，研究其影響力。
經歸納分析後，本論文得出之結論如下： （ 一） 《半澤直樹》一劇之結構完整， 情節、 對白、人物及主題相輔相成，每部分均有吸引人的獨到之處且貼合現實， 使觀眾能投入其中並與之共鳴。（ 二）《 半澤直樹》 電視劇表現手法新穎，高收視率帶來高度關注， 進而促使各種衍生周邊及置入性的商機， 這些商機引發新聞媒體報導後， 對於電視劇又是另類的宣傳，形成互惠的迴圈效果。
This thesis studies the dramatic, cultural and creative industry performances of the Japanese drama "Hanzawa Naoki". After induction and analysis, these conclusions are obtained: The structure of "Hanzawa Naoki" is complete. Its plots, dialogues, characters, and themes are compatible with each other, and its originality is attractive and meets the reality. The audience can resonate.the plot and relate themselves to the characters or the plots. The way how the TV drama "Hanzawa Naoki" is presented is very innovative. Its high ratings have brought people's high attention and prompted many peripheral commodities and embedded business opportunities.Through the media coverage,these business opportunities have also achieved the effect of propaganda on the TV dramas themselves, thus forming a two-way reciprocal relationship.
This thesis studies the dramatic, cultural and creative industry performances of the Japanese drama "Hanzawa Naoki". After induction and analysis, these conclusions are obtained: The structure of "Hanzawa Naoki" is complete. Its plots, dialogues, characters, and themes are compatible with each other, and its originality is attractive and meets the reality. The audience can resonate.the plot and relate themselves to the characters or the plots. The way how the TV drama "Hanzawa Naoki" is presented is very innovative. Its high ratings have brought people's high attention and prompted many peripheral commodities and embedded business opportunities.Through the media coverage,these business opportunities have also achieved the effect of propaganda on the TV dramas themselves, thus forming a two-way reciprocal relationship.
Description
Keywords
半澤直樹, 電視劇, 文創, Hanzawa Naoki, TV drama, cultural and creative industry