金融服務業組織創新擴散影響因素之研究—以個案公司為例

Abstract

創新議題越來越被重視，但如何讓組織成員都能接受創新，實為大家關注的問題。本研究主要根據Rogers (1995)之組織創新擴散理論為基礎，目的在探討組織創新擴散之內涵、流程與各階段之影響因素。以質性個案研究法進行，選擇證券業電子式交易金額前五名企業為個案研究對象進行單一個案研究，透過深度訪談方式進行資料蒐集。

本研究結論為以三點：

一、個案公司組織創新擴散各階段之階段內涵包含：發展創新概念、規劃創新方案、執行調整創新、澄清不確定性、創新融入工作以及創新結果六階段。

二、個案公司組織創新擴散之流程可分為三大過程及六項階段：創新初始過程包含「發展創新概念階段」→「規劃創新方案階段」；進入創新採用過程包含「執行調整創新」與「澄清不確定性」同時進行；最後進入創新成果過程包含「創新融合工作」→「創新結果」。

三、個案公司組織創新擴散各階段有其不同之具體影響因素內涵。

最後根據本研究之結論，提出對個案公司及後續研究之具體建議。

The purpose of this research was to explore the influencing factors of the diffusion of organizational innovation in each process. The research is according to Rogers’s model (1995) of diffusion of organizational innovation. The research method followed single case study of qualitative research.

In this study, the conclusions are as followed:

1.There are six steps of the diffusion of organizational innovation. The six steps are listed as follows: (1) developing the innovative concepts, (2) planning the innovative programs, (3) adjusting the innovative programs, (4) clarifying the uncertainty, (5) incorporating innovations into the works, (6) innovative results.

2.The process of the diffusion of organizational innovation is listed as follows: developing innovative concepts→ planning the innovative programs→ adjusting the innovative programs and clarifying the uncertainty→ incorporating innovations into the works→ innovative results.

3.There are different influencingfactors in each step of the diffusion of organizational innovation.

In addition, the results of this study were proposed the suggestions to the future researchers and the case company.