劇場型博物館經營之可行性研究

Abstract

現今文化產業與體驗經濟結合發展成為全球各地的文化經濟，在此趨勢下，產業在商品設計上更重視顧客的消費體驗。國內博物館目前同質性大於異質性，難以吸引觀眾，出現許多的「蚊子館」、再加上經費有限的情形下，應在社會的變遷下有更多種的可能性與轉變。 本研究試圖將劇場的概念放入博物館中，瞭解一種新博物館類型─劇場型博 物館，及其發展的可能。經文獻研析建構劇場型博物館的體驗元素─空間情境、故事主題、角色互換，再藉由與管理者的訪談以及蒐集觀眾的體驗評價、對體驗元素的同意度，試圖結合來自生產者與消費者的意見，探討劇場型博物館的發展可行性。 本研究以林柳新紀念偶戲博物館作為研究對象，研究結果指出，觀眾對於該博物館目前的體驗評價均為正向。觀眾對劇場型博物館三層面的體驗元素得分皆為正向，尤以「空間情境」最為同意，顯示博物館欲轉型為劇場型博物館，應更注重空間情境的營造。本研究結果已顯示，對於博物館結合劇場元素發展成為新型的博物館型態─劇場型博物館有其經營之可行性，希望能活化國內博物館類型，給欲尋求轉型之博物館參考。

A Research on the Feasibility of Managing a Theater Type Museum:A Case Study of a Lin Liu-Hsin Puppet Theatre Museum

Abstract The combination of culture industries and experience economy has developed cultural economy. Under the trend, industries pay more attention to create consumers’ experience. Museums in Taiwan seem too similar to attract people and most are on limited budget. Therefore, museums should change as the world changes. This research tried to combine the concept of theater and museum and analyze its feasibility. The research built the experience elements of a theater type museum through literature reviews – creating a scenario, linking with stories and chances to role play. The research combined the opinions between producers(museums) and consumers(the audience) through interviewing the curator and collecting statistics of experience evaluation and agreement to three experience elements from the audience. This research took Lin Liu-Hsin Puppet Theatre Museum as the case study. The results showed that the audience gave a positive evaluation on experience evaluation in Lin Liu-Hsin Puppet Theatre Museum. And they also agreed with three experience elements, especially with creating a scenario. It suggested that one should emphasize the factor of creating a scenario to become a theater type museum. The research results showed a theater type museum, a museum combining theater elements, is feasible and hoped the results can activate museums in Taiwan and can be the resource for museums pursuing changes.