跆拳道道館營運模式之研究-以森林道館為例

Abstract

跆拳道道館營運模式之研究 ─以森林道館為例 2016年5月 研 究 生：何泯辰 指導教授：李佳融 摘要 位於桃園地區的森林跆拳道道館，在少子化的時刻，面臨跆拳道學習人口數銳減，以跆拳道為主搭配多元輔助課程及安親課輔之下，創館短短八年吸引許多人參與投入學習跆拳道運動，學員總人數達150人。本研究目的在探討森林跆拳道道館的營運模式，研究課題著重於個案道館的經營策略及課程內容。本研究屬於個案研究法，透過相關人士半結構訪談、相關文獻資料蒐集、實地觀察記錄，之後進行分析歸納。其研究結論：一、個案道館總教練落實經營理念、注重學員品德教育，嚴選把關教練團隊以身作則為學員樹立良好典範，建立良好教學品質，招生方面有別於其他道館製作專屬道館月刊及學員個人護照獲得家長肯定與支持，二、其課程分為主要課程(跆拳道常態班、武藝表演班)、輔助課程(體能增強班、迷你網球班、有氧拳擊班)、資源課程(安親課輔班)，因提供多元課程供家長及學員選擇，又設有安親課輔讓孩子不會因為運動而荒廢學業，使家長非常放心的把孩子送到森林跆拳道道館學習。The Case Study on the Management Methods of A Taekwondo Training Center Shen Lin Taekwondo Training Center May 2016 Student: Min-Cheng Ho Adviser: Chia-Jung Lee Abstract Shen Lin Taekwondo training center is located in TaoYuan. Due to the low birth rate, the number of children learning Taekwondo decreases dramatically. However, with the aide of the diverse curricula and childcare, the training school has reached a milestone of accommodating 150 students within eight years. The purpose of this research emphasizes the management methods of Shen Lin Taekwondo training center and the research questions focus on the strategies of managing and the pedagogies of the curriculum. This study adopts qualitative method. Data is collected through three approaches including semi-structured interview, date collections and field observations. The data then is analyzed to conclude research findings 1. The coach in charge of the training center emphasizes the manners for students and disciplines the staff strictly. By doing so the coach sets up a good example for both students and employees. The publishing of monthly magazine and the students’ report cards win the parents applause and support. 2. The diverse curricula including major courses (Taekwondo and Martial Arts), the minor courses (Physical Training, Tennis and Body Combat) and the childcare (review schoolwork and homework). Due to the diverse curricula and the childcare, students not only practice physical training but also review schoolwork. Therefore Shen Lin Taekwondo training center is successfully managed by having parents’ trust and support.