藝術金融創新可行性之探討-以台灣金融產業為例
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2019
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全球藝術品市場在2016年，銷售額高達 450 億美元，年增長率趨近1.7%（亞洲藝術新聞，2017）。根據《TEFAF 2017藝術品市場報告》，就算世界經濟和政治形勢及為不穩定，藝術品在 2016 年市場的表現仍然呈穩定復甦，甚至有繁榮的現象。市場研究報告更指出，經銷商對於外來抱持樂觀的態度。其中76.1%相信客戶基數還增加，67%則認為線上銷售平臺 對於藝術金融市場會日益趨重，並將對未來的盈利產生更大影響。
本研究認為台灣銀行產業，應重視藝術金融業務的開展，若能建構完善投資機制，便能吸引更多個人資金挹注藝術產業，亦能凝聚銀行及保險公司等法人將藝術品納入多元資產配置或財富管理投資項目，估計可擴大現有藝術市場規模達三倍之多。
透過研討中國藝術金融產業的發展、藝術共同基金以及相關研究，發現藝術金融的兩大發展方向(一)藝術共同基金、(二)藝術融資貸款。因此本研究將針對藝術金融市場與其可行性進行探討，並且透過個案研究以及半結構式訪談，了解投資者對於藝術金融的真正需求，以利未來藝術金融在台灣的發展。
最後，本研究藉由個案及深化訪談，得到以下台灣推行藝術金融之策略建議:
1. 未來藝術基金是落實此概念的方案選項之一，藉此概念進行擴散性介紹，提供一個公正、透明、具有長期規劃的平台，讓台灣市場朝更健全的方向邁進。協助廠商於法規面、資訊面、人才面等諮詢需求。
2. 透過一般投資者參與度較高的份額化交易模式，吸引更多人來關注及鑑賞藝術品，並經由各類活動推廣，提升人們的藝術修養和藝術品本身的價值。
3. 透過對上市藝術品的專業經營，産生持續性的利息收益並回饋給會員投資者，實現藝術品投資的現金流收益。避免對單一市場過度依賴及產業過度單一等問題。
4. 引進西方操盤經驗、樹立藝術基金典範。
In 2016, the global art market generated sales of US$45 billion and annual growth rate approaching 1.7% (Asia Art News, 2017). According to the "TEFAF 2017 Art Market Report", even if the world economy and political situation are unstable, the performance of art in the 2016 market is still stable and even prosperous. The market research report also pointed out that dealers are optimistic about foreigners. Among them, 76.1% believe that the customer base has increased, and 67% believe that the online sales platform will become increasingly important for the art financial market and will have a greater impact on future earnings. This study believes that Taiwan's banking industry should pay attention to the development of art finance business. If the investment mechanism can be constructed, it can attract more individual funds to pay attention to the art industry. It can also consolidate the legal entities such as banks and insurance companies to integrate art into multi-asset allocation or The wealth management investment project is estimated to expand the existing art market by a factor of three. Through the discussion of the development of China's art financial industry, art mutual funds and related research, we found two major development directions of art finance (1) art mutual funds and (2) art financing loans. Therefore, this study will explore the art financial market and its feasibility, and through case studies and semi-structured interviews, understand the real needs of investors for art finance, in order to benefit the future development of art finance in Taiwan. Finally, this study proposes a forward-looking strengthening of the US and US supply chain strategy for the government and enterprises, as follows: 1. The Future Art Fund is one of the options for implementing this concept. It is a diffuse introduction to the concept, providing a platform that is fair, transparent and long-term planning, and the Taiwan market is moving in a more robust direction. Assist manufacturers in consulting requirements such as regulatory, information, and talent. 2. Through the share-based trading model with high participation of general investors, attract more people to pay attention to and appreciate art, and promote the artistic value of art and the value of art itself through various activities. 3. Through the professional operation of listed art, generate continuous interest income and give back to member investors to realize the cash flow income of art investment. Avoid problems such as excessive reliance on a single market and excessive industry monopoly. 4. Introduce Western trading experience and establish a model of art fund.
In 2016, the global art market generated sales of US$45 billion and annual growth rate approaching 1.7% (Asia Art News, 2017). According to the "TEFAF 2017 Art Market Report", even if the world economy and political situation are unstable, the performance of art in the 2016 market is still stable and even prosperous. The market research report also pointed out that dealers are optimistic about foreigners. Among them, 76.1% believe that the customer base has increased, and 67% believe that the online sales platform will become increasingly important for the art financial market and will have a greater impact on future earnings. This study believes that Taiwan's banking industry should pay attention to the development of art finance business. If the investment mechanism can be constructed, it can attract more individual funds to pay attention to the art industry. It can also consolidate the legal entities such as banks and insurance companies to integrate art into multi-asset allocation or The wealth management investment project is estimated to expand the existing art market by a factor of three. Through the discussion of the development of China's art financial industry, art mutual funds and related research, we found two major development directions of art finance (1) art mutual funds and (2) art financing loans. Therefore, this study will explore the art financial market and its feasibility, and through case studies and semi-structured interviews, understand the real needs of investors for art finance, in order to benefit the future development of art finance in Taiwan. Finally, this study proposes a forward-looking strengthening of the US and US supply chain strategy for the government and enterprises, as follows: 1. The Future Art Fund is one of the options for implementing this concept. It is a diffuse introduction to the concept, providing a platform that is fair, transparent and long-term planning, and the Taiwan market is moving in a more robust direction. Assist manufacturers in consulting requirements such as regulatory, information, and talent. 2. Through the share-based trading model with high participation of general investors, attract more people to pay attention to and appreciate art, and promote the artistic value of art and the value of art itself through various activities. 3. Through the professional operation of listed art, generate continuous interest income and give back to member investors to realize the cash flow income of art investment. Avoid problems such as excessive reliance on a single market and excessive industry monopoly. 4. Introduce Western trading experience and establish a model of art fund.
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Keywords
藝術金融, 藝術金融融資貸款, 藝術金融基金, 個案研究, 半結構式性訪談, art finance, art finance financing loans, art finance funds, case studies, semi-structured interviews