條漫的崛起與海外發展：以台灣LINE WEBTOON為中心

Abstract

韓國漫畫從1990年代末雜誌漫畫衰弱後，逐漸轉向網路漫畫的形式。從1998年的〈雪貓日記〉到2003年的〈純情漫畫〉，直至現在的條漫，韓國條漫在這十幾年內，發展出獨特的形式和行銷模式，在韓國國內發展到前所未有的高度。2014年，為了尋求更大的市場，NAVER WEBTOON更是以LINE WEBTOON的名義，並以台灣為首站，開啟條漫的海外擴張。在進入台灣市場前，LINE WEBTOON意識到台灣本土漫畫產業中作家與作品的缺乏，因此以「發現本土作家」與「利用IP創建本土生態系統」為目標，致力於復興台灣漫畫產業，並且也做出了一定的聲量和成效。由此，本文將說明條漫在韓國崛起過程與海外發展策略，並透過LINE WEBTOON譯者的作業方式與台灣作家對LINE WEBTOON的看法，來說明LINE WEBTOON在台灣的發展成效。After the decline of magazine comics in the late 1990s, Korean comics gradually transitioned to online formats. Starting with"Snow Cat Diary" in 1998 and "Innocent Comics" in 2003, Korean comics have evolved unique forms and marketing models over the past decade, reaching unprecedented heights in Korea. In 2014, seeking a larger market, NAVER WEBTOON began its overseas expansion under the name LINE WEBTOON, starting with Taiwan. Prior to entering the Taiwanese market, LINE WEBTOON recognized a lack of writers and works in Taiwan's local comics industry. With the goals of "discovering local writers" and "creating a local ecosystem using IP," the company has been committed to revitalizing Taiwan's comics industry and has achieved a significant level of influence and success. This article examines the rise of comic strips in South Korea, their overseas development strategies, and the effectiveness of LINE WEBTOON's initiatives in Taiwan, as seen through the working methods of LINE WEBTOON translators and the perspectives of Taiwanese writers on LINE WEBTOON.