飛行傘休閒運動參與動機與知覺風險關係之研究

Abstract

本研究之主要目的在瞭解飛行傘休閒運動參與者動機與知覺風險間的關係。本研究進行的時間為2012年7月～9月，以問卷調查方式於全臺三個飛行場進行便利抽樣，另輔以網路問卷，共獲得有效問卷309份。所得資料經統計分析後得到結論重點如下： 一、國內有許多以體驗為主的飛行傘休閒運動參與者，其中以女性、上班族、年輕人為多，遊憩的安排以近距離不過夜的行程為主，且遊憩的整體花費偏低。 二、飛行傘休閒運動的參與者主要與朋友同遊，活動訊息來源也以親友介紹為主，活動後的重遊意願、推薦意願及再次參與活動的意願都達到九成，顯示參與者對活動的認同度及接受度很高。 三、飛行傘休閒運動經驗少的參與者主要參與動機是尋求「刺激挑戰」，持續涉入的參與者參與活動的主要動機則是「自我追求」。 四、飛行傘休閒運動參與者的風險認知為中度偏低（2.4），主要擔心的還是「身體風險」，風險中認知感受最低的是「心理風險」。 五、飛行傘休閒運動的參與動機與知覺風險呈低度負相關，其中尤以「刺激挑戰」及「輕鬆情感」兩個因素與所有知覺風險因素都呈現低度負相關。 根據本研究結果，各地方政府觀光局以及飛行傘休閒運動經營者可以針對年輕的女性上班族規劃一日遊的主題行程，以吸引主要目標客群，也可結合民宿、觀光景點及飛行傘休閒運動推出套裝行程，以延長活動參與者在遊憩地點停留的時間，並增加觀光收入。在參與者普遍較為擔心的身體風險上，經營者及主管單位應加強安全上的相關規範及管理，以降低參與者參與活動時的憂慮。

The purpose of this research was to study the relationship among the participation motivation, the perceived risk, and the recreational behaviors of paragliding participants. This research was conducted via a questionnaire survey using convenience-sampling method between July and September in 2012. 309 effective questionnaires were collected and the data was analyzed statistically. The results are shown as follow: 1.The participants of paragliding were mainly females, office workers, and ages are from 20 to 39 years old. The trips duration were maily within a day and costs of trip were low. 2.Most of the paragliding participants were group activity, tha main activity information was from friends, 90% of participants were willing to revisiting, to recommend and to join the activity again; 3.The main participation motivation of beginner participants were stimulus challenge, and for veteran participants were self-seeking; 4.The perecived risk of the paragliding was moderately low (2.4). The main concern is physical risk, and the lowest perceived risk was psychological risk; 5.The participation motivation and perecived risk of Paragliding Participants were in low negative correlation. Especially the motivation of “stimulus challenge” and “relaced” were in low negative correlation with all the perceived risks. It means that participants who have higher motivation woud have lower perceived of irsk. According to the research results above, the local government and paragliding companies should regard younger women as the target customers and offer some one-day attractive tours. Furthermore, the local government and paragliding companies can conbine accommodation, signtseeing and paragliding as a package, to extend the residence time of active participants in recreation location, and increase tourism income For the “physical risk” that participants mostly concern, government and paragliding companies should have further regulation and management to reduce their concern.