南投縣國小行政人員休閒態度與休閒效益體驗對國民旅遊卡使用行為影響之研究
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2006
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Abstract
本研究旨在探討南投縣國小行政人員休閒態度與休閒效益體驗對於國民旅遊卡使用行為之影響。以分層隨機抽樣進行問卷調查，整理後得到有效問卷277份，所得資料以t考驗、單因子變異數分析、皮爾遜積差相關、雪費法、集群分析與區別分析進行探討。研究結果摘述如下：
一、國民旅遊卡使用行為傾向於非假日，並集中於寒暑假，特約商店類型以商圈購物為多，前往之主要目的地以台中縣市、彰化縣等鄰近縣市為主，並在一次休假期間將休假補助金額用完佔多數。背景變項中性別、年齡與婚姻狀況對於部分的特約商店類型與可請領補助金額有影響。
二、南投縣國小行政人員具有良好的休閒態度，背景變項中教育程度對休閒認知有顯著影響。
三、使用國民旅遊卡的整體休閒效益體驗感受良好，背景變項中性別和教育程度對於休閒效益體驗有顯著影響。
四、不同國民旅遊卡使用行為，沒有休閒態度的差異。
五、國民旅遊卡使用行為中的前往之主要目的地對於經濟效益有部分影響。
六、休閒態度與使用國民旅遊卡之休閒效益體驗有正相關存在。
七、國民旅遊卡使用行為可分為長程休閒旅遊型、短程休閒購物型與長程休閒購物型三種；長程休閒旅遊型重視的因素為經常從事休閒活動、休閒對健康有益與增進健康體能；短程休閒購物型重視的因素為能投入休閒活動中並認為休閒有助於自我成長與增進健康；長程休閒購物型重視消除疲勞恢復活力、喜歡自己所選擇的休閒活動且能完全投入並從中獲取寶貴經驗。以休閒效益體驗為自變數可以正確區別不同國民旅遊卡使用行為類型的正確率有56％。
依據本研究結果建議國民旅遊卡推行單位放寬旅遊卡異地與隔夜的使用規定，並加強特約商店的折扣優惠，針對不同年齡層與家庭狀況使用者，規劃不同休閒旅遊行程，以更符合使用者的需求，以及建議教育行政機關加強休閒教育之宣導。
The purpose of this study is to discuss the relationships among the elementary school administrators’ leisure attitude, leisure benefits and spending patterns of National Travel Card in Nan-Tou County. The study applied the survey by stratified random sampling. After deleting the invalid questionnaires, 277 subjects were effective in total. T-test, chi-square test, one-way ANOVA, Scheffe’s test, cluster analysis, discriminant analysis were applied to data-analysis. The results of this study were as followed: 1.The spending patterns of National Travel Card tends to plan the schedule by themselves and go shopping in near counties or cities on weekdays and most of them use up their travel founds in one vocation. 2.The elementary school administrators’ leisure attitude is well. Among demographic variables, only education level influences on the leisure attitude. 3.Among demographic variables, gender and education level influence on the leisure benefits. 4.Among the variables of spending patterns of National Travel Card, only the main destination influences on the economic benefit. 5.The leisure attitude positively related to the leisure benefits. 6.When the leisure attitude and the leisure benefits in the predictors to distinguish the three types of use of National Travel Card, the hit ratio was .56. Based on the findings, this study would like to offer the conclusion and suggestion to the relevant units of National Travel Card and the educational administrations.
The purpose of this study is to discuss the relationships among the elementary school administrators’ leisure attitude, leisure benefits and spending patterns of National Travel Card in Nan-Tou County. The study applied the survey by stratified random sampling. After deleting the invalid questionnaires, 277 subjects were effective in total. T-test, chi-square test, one-way ANOVA, Scheffe’s test, cluster analysis, discriminant analysis were applied to data-analysis. The results of this study were as followed: 1.The spending patterns of National Travel Card tends to plan the schedule by themselves and go shopping in near counties or cities on weekdays and most of them use up their travel founds in one vocation. 2.The elementary school administrators’ leisure attitude is well. Among demographic variables, only education level influences on the leisure attitude. 3.Among demographic variables, gender and education level influence on the leisure benefits. 4.Among the variables of spending patterns of National Travel Card, only the main destination influences on the economic benefit. 5.The leisure attitude positively related to the leisure benefits. 6.When the leisure attitude and the leisure benefits in the predictors to distinguish the three types of use of National Travel Card, the hit ratio was .56. Based on the findings, this study would like to offer the conclusion and suggestion to the relevant units of National Travel Card and the educational administrations.
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休閒態度, 休閒效益, 國民旅遊卡, leisure attitude, leisure benefits, National Travel Card