提升客戶重複購買行為之研究—以某企管公司為例

Abstract

本研究係針對客戶重覆購買行為以企管公司進行探討，內容以某企管公司畢業學員再其它課程的關鍵因素做為個案研究。首先探討某企管公司目前在成長上所面臨的挑戰為何，再經由文獻探討、二手資料整理，進行畢業學員再報名其它課程的主要因素分析，找出其成功關鍵因素，最後也針對該訓練機構提出最佳的解決方案，進一步為某企管公司持續成為領先地位，擬訂可供參考之經營模式。 某企管公司目前是臺灣訓練機構領導品牌，而主要優勢本身具有知名度，在教學上已有口碑。不管是知名企業及個人客戶很多人都參加過的課程，但某企管公司能否持續保有領先地位，仍取決於畢業學員對課程的信任度而提升高滿意度，此對某企管公司未來的發展影響甚大。 對臺灣市場的飽和狀態、企業外移和成長趨緩及越來越多企管公司分食市場的現況中，某企管公司要永續經營與持續成長，學員的黏著度須強化，且講師能力持續提督導能力提升，並貼近學員的工作形態，透過扎實的輔導，才能提升學員對課程的忠誠度與信任度，確保某企管公司續成為領導品牌。The research department for customers to repeat purchase behavior in business management company to discuss the contents of Carnegie Training graduates of other courses and then apply a key factor as case study. First explore Carnegie Training in Taiwan, currently facing growing challenges in the why, and then through the literature review, secondary data compilation, were graduates of other courses and then apply the main factor analysis to identify key factors in their success, and finally for The training institutes propose the best solution, and further training in Taiwan Carnegie Carnegie training continues to be a global leader in the formulation of the business model for reference. A business management training institutions in Taiwan is currently the leading brand, but the main advantage of having a well-known per se, in the teaching has been word of mouth. Whether it is well-known corporate and individual clients a lot of people have participated in the program, but a business management company's ability to continue to maintain a leading position, still depends on graduates of degree courses and to enhance confidence high satisfaction, this for the future development of a Management Company great influence. Taiwan market saturation, slowing growth and corporate relocation and business management company eating more and more of the current situation in the market, a business management company for a sustainable and sustained growth, adhesion of students to be strengthened, and the ability to continue lecturer mention supervision capacity building, and close to the work form students through a solid counseling, in order to enhance the loyalty and trust of the participants of the course to ensure that a business management company continued to become the leading brand.