智慧型手機遊戲之消費資料分析

Abstract

這幾年在大數據的熱潮下，不管是在工業上的應用或者是商業模式的分析，資料科學的研究儼然在現今的商業分析上成了主流的領導地位，並且應用於各式的研究報告的方法。因此本研究透過數據分析軟體SPSS，運用了ANOVA分析方法來探討不同的變數研究組合來做為產品規劃與行銷的參考以及產品市場與決策的輔助，以期日後的企業策略與產品規劃更能貼近市場與消費者。而本研究透過手機遊戲軟體每個月底所彙整的消費交易結算資料分析來做為研究的材料，並設定應變項和自變項的相互影響效果分析，藉此可以用來發掘不同於一般日常企業最普遍使用的數字加總結算的敘述統計分析報告結果，尤其更可以進一步的瞭解數字背後的所可能蘊藏的意義與隱藏的意涵。Data Analysis has been a popular issue in the business world, since it can benefit improvements industrial technology and business model as well. Through Analysis of variance (ANOVA), a collection of statistical models for exploring effects of interested factors on target variable, one can analyze the differences among group means and make product design and marketing strategy decisions based on the results obtained. ANOVA is useful for comparing three or more means for statistical significance. The observed variance in a particular variable is partitioned into components attributable to different sources of variation. This research used monthly Smartphone Game consumption data on App applications to identify possible opportunities of enhancing the business model for a smartphone game company.