Econometrical Analysis of Multinational Corporations Cross-cultural Satisfaction among Industries in Thailand

Abstract

In an increasingly global business environment, Taiwanese multinational companies expand the market to Thailand, thus cross-cultural management became issues. Satisfaction is an important subject in international management literature, also a positive effect on individual performance in cross-cultural working environment. Therefore, the purpose of present study is three-fold: (1) supplementing intercultural management field by exploring Taiwanese management in Thailand; (2) adopt three-factory model (Shih & Chinerawat, 2009) to explore factors will impact satisfaction among two different industries in cross-cultural working environment; (3) suggesting different approaches on management to fulfill a high level of satisfaction for their employees. Finding of present study are (1) revising and improving three-factor model more reliable; (2) the value of R-square of company A and B are .966 and .964 respectively, which means the model is appropriately explaining the results; (3) Motivation factor, Hygiene factor, and Demographic factor have impacted work satisfaction of both companies.