新聞遊戲及議題涉入度對閱聽人的影響

Abstract

新聞遊戲是新聞媒體一種新的樣貌，本研究旨在了解新聞遊戲對閱聽人的影響。本研究採用實驗法，執行2（新聞呈現形式：有新聞遊戲、無新聞遊戲）X2（議題涉入度：低、高）二因子組間實驗設計，探討新聞呈現形式與議題涉入度，對閱聽人在新聞記憶度、新聞注意力與同理心之影響。此外，本研究輔以深度訪談法，了解閱聽人內心的真實想法與實際情況。

實驗法研究結果顯示：（1）新聞遊戲對於受測者來說，在新聞記憶度、新聞注意力與同理心都比無新聞遊戲具有正向的顯著結果。（2）「新聞呈現方式X議題涉入度」對新聞注意力具有雙向交互效果。（3）「新聞呈現方式X議題涉入度」對同理心具有雙向交互效果。而深度訪談的結果顯示，新聞遊戲可以增加議題涉入度低的閱聽人對新聞的注意力與同理心。

In digital ages, newsgame has become a new format used by journalism, which blurred the boundary between news and games. Newsgame can help audiences explore unfamiliar worlds, experience stories, and engage them in a highly emotional and meaningful way. This study focused on how newsgame and issue involvement affect the audience’s reaction on their perceived news memory, news attention and empathy. The in-depth interview method is also employed on 5 interviewees.

The results revealed that news presentation format have significant influence on news memory, news attention and empathy. And a two-way interaction between news presentation format and issue involvement on news attention and empathy. The in-depth interview results show that newsgame would increase low-involvement audiences’ news attention and empathy.