趣味沉浸對博物館中拍照記憶的影響

Abstract

拍照減損效應意指拍照會使被攝物的記憶變差，過去研究發現在博物館場域中拍攝展品會減損記憶表現，本研究欲透過提升拍照過程中的自我關聯性與趣味性來避免拍照減損效應的發生。實驗一中檢驗觀看展品、拍攝展品、與展品自拍將如何影響記憶表現，結果發現自拍情境的記憶表現優於觀看情境，而拍照情境與觀看情境則沒有差別。實驗二則進一步釐清自我關聯性與趣味性對記憶表現的影響，結果發現高自我關聯或高趣味的互動方式均有助於提升記憶表現，而兩者加乘後將會使觀展者有最高的互動有趣性體驗。本研究結果發現透過自我關聯性及趣味性兩個面向來設計拍照方式，將對記憶表現產生不同的影響，此發現有助於社教場館在策展與推廣活動規劃上的思考。

The photo-taking impairment effect refers to the phenomenon where taking photos leads to poorer memory of the photographed objects. Previous research has demonstrated that photographing exhibits in museums can impair memory performance. This study aims to mitigate the photo-taking impairment effect by enhancing self-relevance and interest during the photo-taking process. In Experiment 1, we examined how viewing exhibits, photographing exhibits, and taking selfies with exhibits influenced memory performance. The results indicated that memory performance in the selfie condition was superior to that in the viewing condition, whereas there was no significant difference between the photo-taking and viewing conditions. Experiment 2 further elucidated the impact of self-relevance and enjoyment on memory performance. The findings revealed that high self-relevance or high-interest interaction modes both contributed to improved memory performance, and the combination of both factors resulted in the highest interactive engagement experience for visitors. The results of this study suggest that designing photo-taking methods that incorporate elements of self-relevance and enjoyment can differentially affect memory performance. These findings provide valuable insights for the design of exhibitions and promotional activities in educational and cultural venues.