大專羽球選手參賽滿意度之研究－以中華民國九十五年全國大專校院運動會為例

Abstract

大專羽球選手參賽滿意度之研究－ 以中華民國九十五年全國大專校院運動會為例 研究生：簡英智 指導教授：朱文增 中華民國九十五年七月 中文摘要 運動賽會評價良窳之依據，來自於賽會滿意度的調查。因此本研究擬針對「中華民國95年度全國大專運動會」羽球參賽選手為研究對象，針對各種不同人口統計變項，探討95年大運會羽球參賽選手對於賽會中「藝文與宣傳活動」、「運動設施」、「賽程編排與進行」、「選手榮耀表徵」、「人員服務」及「行政措施」六個因素之滿意度差異。 本研究以利用問卷調查研究，共發出410份問卷，回收403份樣本，回收率為98.2％，扣除無效問卷後，有效樣本為388份。回收問卷後利用信效度分析、項目分析、因素分析、描述性統計、獨立樣本t考驗、獨立樣本單因子變異數分析及雪費法事後考驗等統計方式，歸納出幾點結論： 一、95年大運會羽球參賽選手整體滿意度為M=3.297，對於各構面滿意度以「藝文與宣傳活動」構面滿意度最高，「運動設施」構面滿意度最低。 二、就「藝文與宣傳活動」構面中，研究結果顯示性別、運動等級、競賽組別、學歷及年齡均存在顯著差異。 三、就「運動設施」構面中，研究結果顯示性別、競賽組別及學歷存在顯著差異。 四、就「賽程編排與進行」構面中，研究結果顯示僅運動等級及年齡存在顯著差異。 五、就「選手榮耀表徵」構面中，研究結果顯示性別、競賽組別方面及學歷部份存在顯著差異。 六、就「人員服務」構面中，研究結果顯示性別、競賽組別及學歷部份存在顯著差異。 七、就「人員服務」構面中，研究結果顯示性別、在競賽組別及學歷部份存在顯著差異。

關鍵字：大運會、羽球、羽球參賽選手、滿意度A Research on the Satisfaction of College Badminton Players-Take 2006 National Universiade Sport Games as an Example. Abstract 2006-07 Author : Ying-Chih Chien Advisor : Wen-Tseng Chu The evaluation of every sport event comes from the investigation of the satisfaction of the players. Therefore this research planned to measure the satisfaction of the college badminton players who participated in the 2006 National Universiade Sport Games. According to different demographic variables, this research probed into six different satisfaction factors, as [culture and promotion activities], [sport facilities], [schedules arrangement and progress], [players ‘honor and characteristics], [general services], and [administrative measures].This research sends out 410 questionnaires to make investigations, retrieve 403 samples, the rate of recovery is 98.2%, after deducting the invalid questionnaire, the effective sample is 388. The results were as followed: First, the total satisfaction of the players participating in the contest was M=3.297, as to each factor, [culture and promotion activities] scored highest and [sport facilities] scored lowest contrarily. Second, as to the factor [culture and promotion activities], it existed statistical differences between sex, sport rank, contest group, academic credentials and age. Third, as to the factor [sport facilities], it existed statistical differences between sex, contest group and academic credentials. Fourth, as to the factor [schedules arrangement and progress], it existed statistical differences between sport rank and age. Fifth, as to the factor [players ‘honor and characteristics], it existed statistical differences between sex, contest group and academic credentials. Sixth, as to the factor [general services], it existed statistical differences between sex, contest group and academic credentials. Seventh, as to the factor [administrative measures], it existed statistical differences between sex, contest group and academic credentials.

Keywords: National Universiade Sport Games, badminton, badminton players, satisfaction