現在挑戰剛好─橘色世代參與鐵人三項門檻及動機

Abstract

本研究旨在探討臺灣橘色世代參與鐵人三項動機，根據行政院國發會110年統計，40歲到69歲人口佔臺灣總人口44.69%，且男性與女性平均壽命皆高於全球平均。而橘色世代，根據世界衛生組織界定，人類稱為老年的年齡為65歲以上，常見的「橘色世代」則是指45歲以上。橘色世代的人，仍是健康活躍者，相較於老年族群，在經濟、健康、娛樂、投資都處於開放且活躍。橘色世代處於準備退休及已退休階段，重視著「健康議題」、「教育學習」、「休閒娛樂」、「愛心奉獻」、「自我實現」。鐵人三項在臺灣發展已超過30年，參與人數已是國內成長最快速的運動項目之一，也是許多民眾所嚮往與追求的目標，因此本研究先利用問卷調查法以分層抽樣法，蒐集問卷共計342份有效樣本，進行分析後再進行第二階段，而第二階段再以半結構式訪談法更深入探討橘色世代參與鐵人三項動機與需求。而第二階段共計訪問了七位橘色世代受訪者，其中包含六位有參與過鐵人三項及一位未參與過鐵人三項。研究結果除了清楚了解橘色世代的族群輪廓之外，也發現身體狀況與健康管理對於橘色世代參與鐵人三項為雙面刃，另外在未來橘色世代如果要參與鐵人三項可以採用健康管理與自我實現的方式去影響橘色世代參與鐵人三項活動，本研究建議未來可以提高問卷樣本數以及增加訪談族群廣度。最後如果未來疫情趨緩後可以舉辦實體多人訪談除了有更好互動之外更能引起受訪者之間的深度交流，更能為未來橘色世代參與鐵人三項所訂定完整參與規劃的方便性與可行性。This study examines Taiwan's orange generations' triathlon motivations. According to the National Development Council of the Executive Yuan for the year 2021, 44.69% of Taiwan's population would be between the ages of 40 and 69, and the average life expectancy of both men and women would be higher than the global average. World Health Organization defines the "Orange Generation" as those 65 and older, while the typical "Orange Generation" is 45 and older. The Orange Generation is still healthy and physically active. They're more open to the economy, health, entertainment, and investment than elderly. The Orange Generation is retiring or has retired and values "health issues," "education and learning," "leisure and entertainment," "love and dedication," and "self-realization." Triathlon has been a popular sport in Taiwan for more than three decades, as well as a goal that many people aspire to and pursue. This study collected 342 valid questionnaires using a questionnaire and stratified sampling. Following analysis, the second stage has been executed. Semi-structured interviews were used to further investigate the triathlon participation motivations and requirements of the Orange Generation. Interviews were conducted with seven members of the Orange Generation, six of whom had participated in triathlons and one of whom had not. In addition to a clear understanding of the ethnic profile of the Orange Generation, the study has discovered that physical conditions and health management are double-edged swords for Orange Generation triathletes. If the Orange Generation wants to participate in triathlons in the future, health management and self-realization can be used to persuade them to do so. This study has suggested that in the future, the number of questionnaire samples and interview groups can be expanded. Suppose that the epidemic slows in the future, physical multi-person interviews can be conducted to deepen respondents' interaction. It can also provide a comprehensive plan for the Orange Generation to participate in triathlons with ease and feasibility.